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Where mobile growth teams compare notes

Ask about attribution, deep links, SKAN, postbacks and pricing. Post with your name or anonymously, and get answers from other growth teams and the Linkrunner team.

Questions

Attribution
Why do install numbers differ between ad networks and my MMP?
Ad network dashboards show more installs than our MMP for the same campaigns and dates. Which number should budget decisions use?
Common questionAnswered by Linkrunner team1reply0found this helpful4 hours ago
Attribution
Do UTM links track mobile app installs?
Our web campaigns use UTMs. Will the same links attribute app installs?
Common questionAnswered by Linkrunner team1reply0found this helpful4 hours ago

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Where mobile growth teams compare notes

Questions

Why do install numbers differ between ad networks and my MMP?

Do UTM links track mobile app installs?

How posting works