People find us on our website and then install the app. How is that attributed?
A lot of our Google and Meta traffic lands on the website first, people tap Get the app, and those installs all show up as organic. Is there a way to connect them?
Answer from the Linkrunner team
That handoff is web-to-app attribution: the identifiers from the web click are carried through the store to the install, so the install and later events credit the campaign that sent the visitor. The store does not pass them on by itself, which is why those installs read as organic today. Most tools put a tracking link or banner on the page, then return the campaign through the app SDK on first open. In Linkrunner that is a link on your own subdomain plus the app SDK; the Web SDK (beta) is only needed if you also want to measure the website itself. Some limits apply to every tool: Safari can strip click IDs, consent and ad blockers reduce what the page records, and visitors may install days later. When no click ID survives, tools fall back to probabilistic matching, so ask each vendor which method it uses. Web-side measurement: https://linkrunner.io/web-attribution
More on this: linkrunner.io/blog/best-web-to-app-attribution-tools