One affiliate's installs look too good to be true. Does the MMP block fraud or just flag it?
Installs from one affiliate land seconds after the click and almost nobody comes back on day two. Does the MMP stop these before they get credited, or only flag them afterwards?
Answer from the Linkrunner team
MMPs check each click, install and event against rules, one per fraud type: click-to-install timing for click injection, huge click volume with almost no installs for click spamming, failed SDK signature checks for SDK spoofing, and clusters of identical devices or IPs with no activity after install for bots and device farms. In Linkrunner, a fraud rule does not rewrite attribution: a flagged install keeps its network and never becomes organic, so report totals stay the same. What a rule changes is what gets paid for. Tag only flags the install in Fraud Control reports. Tag and suppress postbacks also stops the install and its events going to Meta, Google, TikTok and your webhooks, and affiliates with a rejection URL are told the conversion was rejected. Tag first, read the split by sub-publisher, then suppress for the rules you trust. Fraud tools compared: https://linkrunner.io/blog/best-mobile-ad-fraud-prevention-tools
More on this: linkrunner.io/blog/how-mobile-install-fraud-is-detected