How can we tell if an edtech app is actually working, beyond downloads?
Downloads look great since we started running Meta and Google, but nobody can say whether those learners stick around or pay. What do other learning apps watch instead?
Answer from the Linkrunner team
Track four layers rather than one number. Acquisition: install-to-registration rate and CPI by channel, because cheap installs do not always convert. Engagement: session frequency and DAU/MAU, where 0.3 means 30% of monthly users come back daily. Learning progress: lesson and course completion and assessment scores; if most users finish lesson one but few reach lesson three, onboarding or content progression is the problem. Revenue: free-to-paid conversion, ARPU, renewal rate and LTV against CAC. Treat first lesson completed as your activation event and pick one North Star, such as weekly active learners or course completions. What downloads hide is channel quality, so read CAC and ROAS per channel and keep paid and organic apart, since blended numbers can hide a paid channel that is underwater. More for learning apps: https://linkrunner.io/industries/edtech
More on this: linkrunner.io/blog/metrics-that-matter-edtech-edition