Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Here's why Marketing Attribution Fails Without Single Source of Truth (SSOT)
8 min read
How to Merge MMP Analytics with Your Marketing Intelligence Workflows
10 min read
How to Reallocate Marketing Budget With Attribution Data
12 min read
How to Build an Executive Attribution Report That Actually Gets Read
10 min read
Multi-Touch Attribution vs Single-Touch: Which Model Actually Drives Better Decisions?
17 min read
The Complete Event Taxonomy Implementation Guide: From Planning to Validation
11 min read
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Why Last-Click Attribution Is Actually Fine for Most Growing Apps (A Contrarian View)
13 min read
How to Design Mobile App Event Taxonomy That Lasts
8 min read
Why Your Attribution Numbers Don't Match: 12 Causes and Fixes
16 min read
Mobile Attribution Models Compared: Which Fits Your App?
6 min read
Mobile App Cohort Analysis: 6 Techniques That Find High-LTV Users
13 min read
Best 5 SKAN 4.0 Configuration Strategies for Different App Types
12 min read
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