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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Cumulative vs Classic vs Rolling Retention
What Top UA Teams Know About Attribution
How Many Installs Are Actually Reattributions?
Ad Network Mix: What the Median App Runs
Install-to-First-Revenue Timing: Payback Windows in 2026
Click-to-Install Timing Benchmarks 2026: iOS vs Android
View-Through Attribution: When to Count It
Google Privacy Sandbox: Android Attribution API
What Is AdAttributionKit? Apple's SKAN Successor
Self-Attributing Networks: Why Numbers Differ
Probabilistic Attribution: When It Still Wins
Click Injection: How to Detect and Block It
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.