Which attribution tools actually receive Apple's SKAdNetwork and AdAttributionKit postbacks? On the vendor pages read for this post (10 November 2026), Linkrunner reports SKAN postbacks today and is ready for AdAttributionKit, Kochava documents both, Branch documents AdAttributionKit for Apple Ads only, AppsFlyer and Adjust document AdAttributionKit postback-copy setup, and Singular, Airbridge and Tenjin document SKAdNetwork support without mentioning AdAttributionKit.
Where a page did not say, this post says "not stated" rather than guess. Check any tool's own docs before you commit.
Disclosure: this post is written by the team that builds Linkrunner, which is why it is listed first. Every other vendor's entry is only what that vendor's page said on the read date. "Not stated" means the page did not say, not that the tool lacks support.
What does SKAN and AdAttributionKit support mean for a tool?
SKAN and AdAttributionKit support means an attribution tool can receive Apple's signed postbacks, verify them, and map your in-app events to conversion values for each ad network.
Apple's documentation lists AdAttributionKit as available from iOS 17.4, covering the App Store and alternative app marketplaces. SKAN attribution is the older framework it succeeds. For what changes between them, read AdAttributionKit vs SKAN. This post covers tool support only.
What to look for in a tool:
- Receives and verifies SKAdNetwork postbacks and AdAttributionKit postbacks
- Manages the conversion value schema, fine and coarse
- Shows privacy-tier visibility, so you know how much detail each install carried
- Handles Apple Ads postbacks
- Reports everything in one dashboard next to Android
Which attribution tools support them?
Order: Linkrunner first, then tools with a documented framework, then tools with less stated. Source status is in the last column.
| Tool | SKAN | AdAttributionKit | Source status |
|---|---|---|---|
| Linkrunner | Yes: SKAN dashboard with privacy tiers 0 to 3 and conversion value mapping | Ready: iOS SDK writes AdAttributionKit values on iOS 17.4 and later and Linkrunner can receive AdAttributionKit postbacks; none received yet, dashboard reports SKAN only | Read: linkrunner.io/skan and docs |
| Kochava | "SKAN/AAK Support on iOS" listed on the Free plan | Listed as "AAK"; the page never spells it out | Read: pricing page |
| Branch | Continues for users below iOS 26.2 | Apple Ads campaigns only; needs Ads enabled in the Performance product | Read: help.branch.io (written before the mid-December 2025 rollout; check current status) |
| Singular | "SKAdNetwork Attribution" listed on Free | Not stated on pages read; its glossary explains the framework but makes no product-support statement | Read: pricing page and glossary; support.singular.net blocked by a bot check |
| Airbridge | Integration guide; set up per ad channel | Not mentioned on that guide; its documentation index lists no AdAttributionKit page | Read: help.airbridge.io guide and docs index (10 Nov 2026, built-in browser) |
| Tenjin | "SKAdNetwork Suite"; free to all customers | Not stated | Read: pricing page |
| AppsFlyer | Documents a SKAN solution; app can send SKAN postback copies to AppsFlyer, required for Apple Ads SKAN reporting | Documented: article says its SKAN references include AdAttributionKit; app sends both postback copy types. From iOS 26.2 Apple Ads postbacks use AdAttributionKit; campaign ID and campaign-level reporting not available for Apple Ads | Read: support.appsflyer.com postback copies article and Apple Ads bulletin, 10 Nov 2026 (built-in browser) |
| Adjust | Developer docs cover SKAdNetwork setup and conversion values | Developer docs describe sending copies of AdAttributionKit postbacks to Adjust (direct install postbacks, which contain no campaign data) | Read: dev.adjust.com SDK docs, 10 Nov 2026 (built-in browser); glossary page blocked by a bot check |
Notes on the entries:
- Linkrunner: the page says it generates fine and coarse values for Google and Meta without a hand-maintained mapping sheet, and that setup guides for Google and Meta SKAN come on every plan. The Free plan covers the first 25k attributed installs with every feature included.
- Kochava: the per-plan checkmarks did not survive on the page read, so only the Free plan is stated here.
- Branch: it says AdAttributionKit will replace SKAdNetwork for iOS 26.2 users, and tells customers to add AdAttributionKit to Info.plist alongside SKAdNetwork.
- Singular: its page lists modelled SKAN analytics on some plans; check which.
For a wider view of the vendors, see Best Mobile Measurement Partners.
What do you need to set up on your side?
Support in a tool does not switch itself on. The prerequisites are where most iOS launches stall.
- Postback copies: Linkrunner's docs say Apple must be configured to send postback copies to the tool, and that without this the SKAN dashboard stays empty.
- Info.plist: Branch's page says to add AdAttributionKit to Info.plist in addition to SKAdNetwork. Check each tool's docs for its own keys.
- iOS version: AdAttributionKit starts at iOS 17.4 per Apple. On iOS 17.4 and later the Linkrunner SDK updates both AdAttributionKit and SKAN; older versions use SKAN only. Meta and Google still report through SKAN, which is why the SDK keeps updating SKAN on every iOS version.
- Conversion value mapping: Linkrunner's docs say configuring postback copies alone is not enough; without event mapping you see raw numbers, not what they mean.
- Patience: Linkrunner's docs say data typically appears 1 to 3 days after installs, and postbacks arrive in up to three windows, so test with real traffic and wait.
Field note. Across more than 10 customer conversations on iOS measurement, most questions were not about conversion values. Many expected user-level data from SKAN, and a good share launched before the prerequisites were complete: ad-network IDs in Info.plist, postback copy endpoints or the schema copied into Meta. The standard answer is that SKAN is aggregate and delayed.
For schema design, see the Strategic SKAN 4.0 guide. Integration with Linkrunner is same day for most teams, and fully live within a week.
What about analytics tools like GA4 or Mixpanel?
This list covers attribution tools only. Product analytics tools were not checked for postback ingestion, so confirm in their own docs before you rely on one for iOS campaign measurement. Our GA4 vs an MMP post compares them on install attribution and SKAN.
Where do I read about what changes between the two?
- In two lines: AdAttributionKit keeps SKAN's aggregate, delayed model, and adds re-engagement and alternative-marketplace coverage.
- Full comparison: AdAttributionKit vs SKAN
- Primer: What Is AdAttributionKit?
- Methods after ATT opt-out: Privacy-Preserving Attribution After ATT Opt-Out
FAQ
Which attribution tools support AdAttributionKit? On pages read on 10 November 2026, Kochava documents it, and Branch documents it for Apple Ads only. AppsFlyer's support pages and Adjust's developer docs describe sending AdAttributionKit postback copies to them. Singular, Airbridge and Tenjin were not stated, so check their docs.
AdAttributionKit vs SKAdNetwork: what changes for app marketers? The privacy model stays aggregate and delayed. What is new is re-engagement attribution and alternative-marketplace coverage. The full comparison has the detail.
Do I need to set up both SKAN and AdAttributionKit? Branch tells customers to configure both in Info.plist for Apple Ads. Check your tool's docs. With Linkrunner, on iOS 17.4 and later the SDK updates both AdAttributionKit and SKAN; older versions use SKAN only. Meta and Google still report through SKAN, which is why the SDK keeps updating SKAN on every iOS version.
Do analytics tools like GA4 receive SKAN postbacks? Not checked for this post. Confirm in the analytics tool's own docs.
Does Apple Ads support AdAttributionKit? Branch's page says its AdAttributionKit support is for Apple Ads campaigns, from iOS 26.2. That is a vendor statement; check Apple's current docs.
The short version
Most tools document SKAdNetwork support. AdAttributionKit is stated by fewer, so ask each vendor directly, and finish the iOS prerequisites before spending. Linkrunner, a mobile and web attribution platform, reports SKAN postbacks today and is ready for AdAttributionKit.
To check how your current iOS set-up reads against this list, request a demo from Linkrunner and bring your SKAN schema.