Short answer: the best Adjust alternatives in 2026 are Linkrunner (published per-install pricing from $0.012 down to $0.007, with attribution, deep linking and fraud protection in one SDK), Singular (published per-conversion price and cost aggregation), AppsFlyer (widest ecosystem), Kochava (published monthly tiers), Branch (deep linking first), Tenjin (games) and Airbridge (lean teams on four core networks). Stay on Adjust if you need its enterprise add-ons, such as incrementality, CTV AdVision or PC and console measurement.
Adjust is a mature mobile measurement partner. Its Base plan gives access to every Core feature, SKAN is free for every client, and its pricing page says it is trusted by over 300k apps. Teams rarely leave because attribution is wrong.
They leave because they cannot see the price before a sales call, or because the features they want are sold as extras. We build Linkrunner, so it sits first below; every other figure comes from the vendor's own pricing page or help centre, read on 4 November 2026.
Why do teams look for Adjust alternatives?
Most teams look for an Adjust alternative because pricing beyond the free plan is quote-only and key features are paid add-ons, not because measurement falls short. The common triggers:
- No published price. Core (up to 250k annual conversions) and Enterprise (over 2.5M) both say "Contact us". You cannot model next year's bill without a sales cycle.
- A small, time-limited free plan. Base covers up to 1.5k attributions a month for up to 12 months, about 18k a year. One paid campaign can use that up.
- Add-ons for the things growth teams want. TrueLink deep linking, Smart Banners, the Fraud Prevention Suite, Audience Builder, Web Attribution and Subscription Measurement are "Growth Solutions", sold as extras to Core and Enterprise clients only.
- Security as an extra. SSO and 2FA are listed as add-ons for additional purchase.
- Support on the free tier. Base clients get English email-only support and the Help Centre.
Where Adjust is still the right answer: if you need incrementality testing (InSight), CTV AdVision, PC and console measurement, data residency or support in 25 languages, few alternatives cover all of that under one contract. Large gaming and enterprise teams with the budget for add-ons often stay.
The 7 best Adjust alternatives, ranked
| Rank | Alternative | Best for | Free entry | Published price | Deferred deep linking | Fraud protection |
|---|---|---|---|---|---|---|
| 1 | Linkrunner | Startups and growth teams wanting attribution and deep linking in one SDK | 25k attributed installs, one-time, no expiry | $0.012 down to $0.007 per attributed install | Every plan, by default | Included on every plan |
| 2 | Singular | Teams on many paid networks wanting cost aggregation | 15k paid conversions | Growth: $0.05 per conversion | Listed on Free | Listed on Free |
| 3 | AppsFlyer | Enterprise teams needing the widest ecosystem | 12k conversions in the first year | Growth: $0.07 per conversion | Advanced deep linking removed from Zero in 2026 | Not stated per plan |
| 4 | Kochava | Omnichannel teams wanting published tiers | 10k conversions a month (self-attributing networks only) | Foundation from $500 a month; Enterprise from $2k | SmartLinks on Free | Not stated on pricing page |
| 5 | Branch | Teams whose first need is deep linking | Free trial on Basics | Quote-only | Not stated on pricing page | Fraud reporting on Essentials and Enterprise |
| 6 | Tenjin | Indie and game studios | 2k conversions a month, free forever | $200 a month (10k) to $1k (100k) | Listed | Not stated on pricing page |
| 7 | Airbridge | Lean teams on Google, Meta, Apple Ads and TikTok | 30-day trial | Core from $40 a month (data points) | Listed on Core | Not stated on pricing page |
1. Linkrunner: lowest published per-install price
Linkrunner is an India-built MMP with attribution, deep linking and campaign analytics in one SDK, and every link deferred by default, used by 400+ growth teams.
- Pricing: 25k one-time free attributed installs with every feature and no expiry. Then postpaid with no annual lock-in: $0.012 per attributed install up to 50k a month, $0.009 to 100k, $0.008 to 500k and $0.007 above. One rate applies to the whole month, so 100k installs cost about $900, and the full price list is on the pricing page.
- Included everywhere, not as add-ons: fraud protection, SKAN, deferred deep linking, unlimited seats, and raw exports, API and webhooks with no extra fees.
- Setup: most teams integrate the SDK and go live on the same day, and most customers are fully live within a week.
- Support: from the engineers who build it, over email, call, WhatsApp and Slack.
- What you give up versus Adjust: Linkrunner does not offer incrementality testing, media mix modelling or data clean rooms. Check that its integrations cover your network list before you switch.
Best for: startups and growth teams who want a bill they can calculate in advance. Compare it on our Linkrunner vs Adjust page.
2. Singular: published price and cost aggregation
- Pricing: Free covers 15k paid conversions with no credit card; Growth is $0.05 per conversion; Enterprise is custom. Singular also lets you pay by ad spend instead of conversions.
- Strengths: the Free plan lists attribution, SKAN, cost aggregation, fraud prevention, deep linking and deferred deep linking, ad monetisation reporting and API access.
- Watch-outs: the pricing page does not say whether the 15k free conversions are monthly, yearly or one-time, and per-conversion billing grows in line with paid volume.
Best for: teams on many paid networks who want spend and attribution in one view. See Linkrunner vs Singular and our Singular alternatives ranking.
3. AppsFlyer: the broadest ecosystem
- Pricing: Zero (free), Growth at $0.07 per conversion after a Welcome Package of 12k free conversions for the first year, and Enterprise on quote.
- Strengths: SKAN Conversion Studio and real-time impression-level ad revenue measurement are both listed in its plan grid.
- Watch-outs: Zero is "not suitable for apps with paid activities". From 15 September 2026, AppsFlyer's updated Zero plan dropped advanced deep linking and raw data exports. On published rates, Growth costs more per conversion than Singular Growth.
Best for: enterprise teams that need every integration. See Linkrunner vs AppsFlyer and our AppsFlyer vs Adjust vs Branch comparison.
4. Kochava: published monthly tiers
- Pricing: Free App Analytics includes 10k conversions a month with 30-day retention. Foundation starts at $500 a month for 33k conversions with 180-day retention; Enterprise starts at $2k a month for 200k MAU.
- Strengths: SKAN and AdAttributionKit support and SmartLinks (deep linking and QR codes) on Free.
- Watch-outs: media partners on Free are self-attributing networks only, and ad revenue measurement is listed under Enterprise alone.
Best for: teams measuring app, web and CTV together who want a price ladder they can read. See Linkrunner vs Kochava.
5. Branch: deep linking first
- Pricing: three plans, Basics, Essentials and Enterprise, with no prices published. Basics starts with a free trial; Essentials and Enterprise need a demo.
- Strengths: a deep linking product alongside attribution, and SKAN Conversion Studio in the attribution grid.
- Watch-outs: Branch's own FAQ says to move up to Essentials or Enterprise for multi-touch attribution and fraud reporting, and CTV/OTT attribution is Enterprise only. Like Adjust, you will need a sales call for a number.
Best for: teams whose main problem is links and routing, not a cheaper bill. See Linkrunner vs Branch.
6. Tenjin: flat pricing for games
- Pricing: 2k free conversions a month, then S at $200 (10k conversions), M at $400 (25k), L at $700 (50k) and XL at $1k (100k), month to month or annual.
- Strengths: SKAN free for every customer, ad revenue analytics with LTV and ROAS, and deferred deep linking.
- Watch-outs: AdAttributionKit is not mentioned on the pricing page, and extra conversions above the plan cost up to $0.03 each.
Best for: ad-monetised games that want a fixed monthly fee. See Linkrunner vs Tenjin.
7. Airbridge: lean teams on four networks
- Pricing: no free plan, a 30-day trial, then Core from $40 a month with 500k data points included and $0.0001 per extra point. Growth is custom, based on MAU or installs.
- Strengths: deferred deep links, SKAN 4.0 reporting and ad revenue aggregation from mediation.
- Watch-outs: Core attributes Google, Meta, Apple Ads and TikTok only; Growth opens up 330+ networks.
Best for: small teams on the big four networks. See Airbridge vs Linkrunner or Linkrunner vs Airbridge.
How to choose an Adjust alternative
- Name the reason you are leaving. If it is price, ask Adjust for a written quote at your real volume and compare it with published rates; our MMP cost guide has worked examples.
- List the Adjust add-ons you use today. TrueLink, Smart Banners, the Fraud Prevention Suite and Audience Builder each need a replacement, and on some alternatives they are already included.
- Check the free tier's small print. Our free MMP plans comparison lists the caps and clocks.
- Confirm deep linking, fraud and SKAN on the plan you will pay for, not just on the vendor's top plan.
- Run both SDKs in parallel for one to two weeks before cutting over, and export Adjust raw data first.
For India-specific pricing and support hours, see our Adjust alternatives for Indian app marketers. For a wider ranking, see the best mobile measurement partners in 2026.
Frequently asked questions
What is the best alternative to Adjust?
It depends on why you are leaving. For published pricing with attribution, deep linking and fraud protection in one SDK, Linkrunner is the closest fit; for cost aggregation, Singular; for enterprise breadth, AppsFlyer; for flat game-studio pricing, Tenjin.
How much does Adjust cost?
Adjust does not publish prices. Base is free for up to 1.5k attributions a month for up to 12 months; Core (up to 250k annual conversions) and Enterprise (over 2.5M) are quote-only, and Growth Solutions such as TrueLink cost extra.
Is there a cheaper alternative to Adjust?
Adjust's paid prices are not public, so compare a written quote. On published rates, Linkrunner charges $0.012 down to $0.007 per attributed install after 25k free installs, and Tenjin runs from $200 a month for 10k conversions to $1k for 100k.
Does Adjust include deep linking?
Direct and deferred deep linking are listed on all Adjust plans. TrueLink, Adjust's deep linking product, and Smart Banners are paid add-ons for Core and Enterprise clients.
Is Adjust's fraud prevention included?
No. The Fraud Prevention Suite is listed as a Growth Solution, an add-on for Core and Enterprise. Linkrunner includes fraud protection on every plan.
Which Adjust alternatives support SKAN?
All seven alternatives here support SKAN. Linkrunner and Kochava also state AdAttributionKit support on their own pages.
If Adjust's quote is the reason you are looking, request a demo from Linkrunner and we will price your current volume side by side.