Custom store listings

Match your campaign to the right app store page

Q: What is a custom store listing?

A separate version of your app's store page with its own screenshots, description and promotional content. Google Play calls it a custom store listing and marks it with a listing parameter. The App Store calls it a custom product page and marks it with a ppid parameter.

Q: Do I need to add my regular store link?

No. Your default Play Store or App Store link is not a custom listing, and Linkrunner already redirects users there automatically when a campaign has no listing set.

Q: Are installs from a custom listing still attributed?

Yes. The user still clicks your Linkrunner campaign link, which records the click before sending them to the listing. The install is matched to that campaign like any other.

Q: How do I compare two store pages?

Create a separate campaign for each listing and compare clicks, installs, sign-ups and revenue. Keep traffic and measurement windows comparable; campaign reporting alone does not establish a causal lift.

Q: Can I attach store listings through the API?

Yes. Pass store_listing_ids when you create or edit a campaign through the Campaign APIs, with at most one iOS and one Android listing per campaign. The MCP server also has tools to list, create, update and delete store listings.

Q: What if I set a redirect URL and a store listing on the same campaign?

The Android or iOS redirect URL takes priority over the store listing for that platform, and users go to the URL you set.

Route each campaign to a Google Play custom store listing or App Store custom product page. Keep install attribution attached while matching the page to the audience.

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On every plan, including Free.

Create campaign

Campaign namediwali_offer_meta

More optionsRedirect to a custom store listingDiwali AndroidDiwali iOS

Campaign linkgo.yourapp.com/diwali

Google Play

YourAppFinance

Install

Diwali cashback on every bill

10%back

&listing=diwali-offer

App Store

YourAppFinance

Get

Diwali cashback on every bill

10%back

?ppid=diwali-offer

Join 400+ growth teams using Linkrunner.

What you get

Carry the ad promise through the store visit

Give a seasonal offer, audience or creator campaign a store page that matches the ad.

One campaign per listing, compared

Each listing gets its own row of clicks and installs, so the page that converts wins budget.

Campaigns by store listing

finance_creators_igfinance-creators1,394 installs17.0%

diwali_offer_metadiwali-offer1,860 installs15.0%

always_on_metaDefault store page1,212 installs12.0%

Managed by API and MCP

Create and attach listings from the Campaign APIs or an AI assistant.

Claude with Linkrunner MCP

Use the finance-creators listings for finance_creators_ig

Listed store listings

Updated finance_creators_ig

Done. Android clicks open Creators Android and iOS clicks open Creators iOS.

finance_creators_igGoogle PlayDefault pageCreators AndroidApp StoreDefault pageCreators iOS

Campaigns in one report

Installs from both stores match back to the same campaign row.

Campaign linkgo.yourapp.com/diwali12,400 clicks recorded

Google Play&listing=diwali-offer

App Store?ppid=diwali-offer

diwali_offer_meta

Clicks12,400Installs1,860Sign-ups1,116Revenue$4,464

Campaigns by store listing

finance_creators_igfinance-creators1,394 installs17.0%

diwali_offer_metadiwali-offer1,860 installs15.0%

always_on_metaDefault store page1,212 installs12.0%

Setup

From a listing in the store console to a campaign that uses it

01Copy each listing URL

Google Play ConsoleStore presence, Custom store listings…/details?id=com.yourapp&listing=diwali-offer

App Store ConnectCustom Product Pages…/your-app/id123456789?ppid=diwali-offer

Create the listing in the store

Create it in Play Console or App Store Connect and copy the URL. See the docs.

02Settings, Store Listings

NameDiwali Android

Store Listing LinkPaste the listing URL…/details?id=com.yourapp&listing=diwali-offer

listing=diwali-offerCreate

Add it in Linkrunner

In Settings, Store Listings, paste the URL. Linkrunner extracts the listing or ppid value.

03Create campaign

Campaign namediwali_offer_meta

More optionsRedirect to a custom store listingDiwali AndroidDiwali iOS

Attach it to a campaign

In a new campaign, open More options and pick it under Redirect to a custom store listing.

What Linkrunner reads

The parameter that makes a listing custom

Google Play custom store listing

https://play.google.com/store/apps/details?id=com.yourapp&listing=diwali-offer

App Store custom product page

https://apps.apple.com/app/your-app/id123456789?ppid=finance-creators

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What growth and ASO teams ask about custom store pages in Linkrunner.

What is a custom store listing?

Do I need to add my regular store link?

Are installs from a custom listing still attributed?

How do I compare two store pages?

Can I attach store listings through the API?

What if I set a redirect URL and a store listing on the same campaign?

Connect a custom store page to your next campaign

Create the page in your store console, add it to Linkrunner and attach it to a campaign link.

Start measuring free Book a demo