Creatives

Connect Meta creative performance to installs and revenue

Q: Which ad networks feed the Creatives tab?

Meta Ads and Google Ads, from the ad accounts you link under Manage Ad Accounts. Meta creatives carry creative-level metrics. Google creatives show their content, status and Ad strength, because Google reports performance at ad-group level.

Q: Which metrics can I see per creative?

For Meta creatives, compare installs, sign-ups, spend, revenue, CPI, conversion and ROAS, with retention where available. Google creative listings show content, status and Ad strength; use Google ad-group reporting for performance metrics.

Q: Does Linkrunner automatically optimise creatives?

Creative optimization is coming soon and in internal testing. The live Creatives tab supports creative reporting; it does not automatically change your ads.

Q: Can I export the users a creative brought in?

Yes. From a creative's drawer you can email yourself an export of its onboarded users or its paying users for the selected date range.

Q: Does the date range filter Google creatives?

No. Google creatives aren't reported per day, so the date picker is greyed out under the Google filter. On Meta and on the combined list, the date range sets the window for the metrics.

Review ads alongside the users they acquired. The Creatives tab brings Meta creative metrics into your campaign review so you can compare acquisition cost and ROAS.

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What the Creatives tab shows

See the creative behind the campaign result

Meta creatives carry creative-level metrics. Google creatives show content, status and Ad strength.

Open a creative and see everything it did

Spend, revenue, CTR, CPC and ROAS for one creative, charted by day from impression to sign-up.

Onboarding walkthrough, 15s

IN_Android_Prospecting

Spend: $4,427
Revenue: $8,146
ROAS: 1.84x
CTR: 1.9%
CPC: $0.21

Installs by day

Impressions1,104,000
Clicks20,9761.9%
Installs4,81222.9%
Sign-ups1,84838.4%

Filter to one campaign

Search by name, narrow to Meta or Google, and pick campaigns, ad sets and a date range.

Creatives

MetaAll campaigns

CreativeROAS

Onboarding walkthrough, 15sIN_Android_Prospecting4,8121.84x
Referral reward, storyIN_Android_Prospecting3,0261.63x
Diwali sale, reelIN_iOS_Prospecting2,4101.38x
Festive offer, squareIN_Android_Prospecting2,1651.12x
Feature tour, 5 cardsIN_Android_Prospecting1,4081.46x
Price drop, storyIN_iOS_Prospecting6400.94x

Onboarding walkthrough, 15s

IN_Android_Prospecting

Spend: $4,427
Revenue: $8,146
ROAS: 1.84x
CTR: 1.9%
CPC: $0.21

Installs by day

Impressions1,104,000
Clicks20,9761.9%
Installs4,81222.9%
Sign-ups1,84838.4%

How it works

From linked account to a creative review in three steps

01Manage Ad Accounts

YourApp IndiaMeta AdsConnected
YourApp GlobalMeta AdsConnected
YourApp UACAccess expiredReconnect

Link your ad accounts

Add your Meta Ads and Google Ads accounts under Manage Ad Accounts.

02Creatives

Last 30 daysSort: ROAS

Onboarding walkthrough, 15s

Installs: 4,812
CPI: $0.92
ROAS: 1.84x

Referral reward, story

Installs: 3,026
CPI: $0.98
ROAS: 1.63x

Scan the grid

Set the date range, pick three card metrics and sort by ROAS or best performed.

03Onboarding walkthrough, 15s

Spend: $4,427
Revenue: $8,146
ROAS: 1.84x

Installs by day

Open in Ads ManagerEmail paying users

Open the winners

Check spend, revenue and the daily trend, then open the ad in Ads Manager or email its paying users.

Table view

Meta results and Google ratings side by side

Creative	Status	Ad strength	Installs	CPI	Conversion	ROAS
Onboarding walkthrough, 15sMeta, video	Active	-	4,812	$0.92	38.4%	1.84x
Festive offer, squareMeta, image	Ad set paused	-	2,165	$1.31	29.7%	1.12x
Feature tour, 5 cardsMeta, carousel	Active	-	1,408	$1.07	33.2%	1.46x
App campaign, responsiveGoogle, videoAd strength Good	Active	Good	-	-	-	-

Sample data. Google rows show Google's Ad strength rating, since Google reports metrics at ad-group level.

What ships today

Built for creative reviews

Metrics to choose from for grid cards

Ways to sort the list

Classic retention per creative

D7, D30

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

Which ad networks feed the Creatives tab?

Which metrics can I see per creative?

Does Linkrunner automatically optimise creatives?

Can I export the users a creative brought in?

Does the date range filter Google creatives?

Bring acquisition results into your creative review

Connect your ad accounts and compare Meta creatives on installs, revenue and ROAS.

Start measuring free Book a demo