Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
How to Track QR Codes, Offline Ads and Web-to-App Conversions
How to Reallocate Marketing Budget With Attribution Data (7 Steps)
How to Build an Executive Attribution Report That Actually Gets Read
Multi-Touch Attribution vs Single-Touch: Which Model Actually Drives Better Decisions?
The Complete Event Taxonomy Implementation Guide: From Planning to Validation
Why Your Meta ROAS Doesn't Match Your MMP Data (And How to Fix It)
Why Last-Click Attribution Is Actually Fine for Most Growing Apps (A Contrarian View)
How to Design Mobile App Event Taxonomy That Lasts
Why Your Attribution Numbers Don't Match: 12 Causes and Fixes
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.