Uninstall tracking

See which campaigns bring users who uninstall

Q: How does Linkrunner know an app was uninstalled?

Once a day, Linkrunner asks Firebase Cloud Messaging and Apple Push Notification service to deliver a silent push to each device. When FCM or APNs reports that the app is no longer installed for 3 consecutive days, Linkrunner records an uninstall.

Q: Will my users see a notification?

No. The check is a silent push, so nothing appears on the device.

Q: Why wait 3 days instead of counting the first failure?

A single failed delivery can happen for reasons other than an uninstall. Requiring 3 consecutive failed days keeps one bad day from showing up as churn in your campaign reports.

Q: What do I need to set it up?

On Android, Firebase Cloud Messaging in your app, a custom Google Cloud role with the cloudmessaging.messages.create permission granted to Linkrunner's service account, and Android SDK 3.2.1 or later. On iOS, an APNs authentication key (p8) with its Key ID, Bundle ID and Team ID, and iOS SDK 3.4.0 or later. On both, pass the device token to setPushToken.

Q: What happens if an uninstalled user comes back?

A reinstall within the 90-day re-attribution window is credited to the campaign that brought the user back. Re-attributed installs are billed like any attributed install; re-engagements of users who still have the app are free.

Q: Does uninstall tracking cost extra?

No. It is included on every plan, including Free. You pay only for attributed installs.

Connect uninstalls to acquisition campaigns on Android and iOS. Daily silent push checks help you spot sources whose low CPI hides early churn.

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On every plan, including Free.

Join 400+ growth teams using Linkrunner.

What you get

Read uninstalls next to acquisition performance

Store consoles count removals. Linkrunner ties each uninstall to the attributed install.

See which campaigns bring users who leave

A cheap campaign that churns shows up before the next budget review.

FCM and APNs, connected once

Linkrunner sends a silent push through FCM and APNs every day. Users never see it.

Campaigns in one report

The campaigns Reporting API returns and sorts by uninstalls.

Request

GET /reporting/campaigns?from=2026-10-01&to=2026-10-31?&sort_field=uninstalls&sort_order=descending

linkrunner-key: ••••••••

Response

"campaigns": [{ "name": "diwali_prospecting","installs": "4,210","uninstalls": "1,180" },{ "name": "creator_spark_oct","installs": "2,640","uninstalls": "1,030" },{ "name": "uac_install_tier1","installs": "3,980","uninstalls": "760" },{ "name": "brand_keywords","installs": "1,150","uninstalls": "138" }…]

Setup

From push credentials to your first uninstall report

Connect FCM and APNs

In Uninstall Tracking settings, add your Firebase project ID and APNs p8 key.

Send the push token

Call setPushToken on each new token. Needs Android SDK 3.2.1+ or iOS SDK 3.4.0+.

Read churn by campaign

Uninstalls land per campaign. Compare them with retention or pull them by API.

How an uninstall is decided

Three failed days in a row, then it counts

Day 1DeliveredInstalled
Day 2Not delivered1 of 3
Day 3Not delivered2 of 3
Day 4Not deliveredUninstalled

The rules

How the check works

Silent push check per device, every day

Failed days in a row before an uninstall counts

Re-attribution window if the user reinstalls

90 days

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What growth and product teams ask before turning on uninstall tracking.

How does Linkrunner know an app was uninstalled?

Will my users see a notification?

Why wait 3 days instead of counting the first failure?

What do I need to set it up?

What happens if an uninstalled user comes back?

Does uninstall tracking cost extra?

Add uninstalls to your next campaign review

Connect FCM and APNs, pass push tokens and let the daily checks run. Included on every plan.

Start measuring free Book a demo