Dashboards and reports

Build the report your campaign review needs

Q: Can I customise the dashboard and campaign table?

Yes. Home has 31 widget types you can move, resize, hide and duplicate, with comparisons against the previous period. Campaign reports support metric columns and custom formulas described in plain English.

Q: Can I pull Linkrunner reports into my own BI tool?

Yes. The Reporting API returns the campaigns table with clicks, installs, sign-ups, spend, revenue, ROAS, retention and the events you name, by campaign, ad set, creative and keyword. The Web Campaigns Reporting API does the same for website traffic.

Q: How much data can I export?

Self-serve exports cover up to 3 calendar months at a time and arrive by email, zipped above 10 MB and as a 72-hour download link above 25 MB zipped. The campaigns-table export covers any range. Custom ranges are available on request.

Q: Can reports be sent to Slack or email?

Exports arrive by email. The Linkrunner AI agent, in beta with access on request, answers campaign questions and delivers its findings to Slack and email.

Q: Why don't my ad set totals match campaign totals?

Google Performance Max and Meta Advantage+ report some spend and installs at campaign level only, so that activity has no ad set to sit under. The campaign view includes it; the ad set and creative view can't.

Arrange your Home dashboard, compare campaigns down to the available creative or keyword detail, and add formula columns for the metrics your team uses.

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What you get

Keep daily checks and campaign reviews in one place

Campaigns table, down to the keyword

Campaign, ad set, creative and keyword rows with a Total row.

CampaignsApple Ads

User acquisitionRetargeting

NameROAS

Brand_Exact2.17x

Exact_IN2.31x

budget planner app2.48x

expense tracker2.08x

Exact_US1.85x

Category_Broad1.42x

Total1.93x

Formula columns

Type a metric in plain English and sort by it.

New columnPurchases per sign-upFormulapurchase / sign_up

CampaignPurchases per sign-up

Brand_Exact0.42

IN_Prospecting0.31

Install_Android0.24

Exports by email

Campaign and user CSVs, delivered to your inbox.

campaigns_jul-sep.csv148 MB

Over 10 MB, so it is zipped

campaigns_jul-sep.zip31 MB

Over 25 MB zipped, so a link

LinkrunnernowYour campaigns export is readyJul to Sep, zipped, 31 MBDownloadExpires in 72 hours

CampaignsApple Ads

User acquisitionRetargeting

NameROAS

Brand_Exact2.17x

Exact_IN2.31x

budget planner app2.48x

expense tracker2.08x

Exact_US1.85x

Category_Broad1.42x

Total1.93x

Sankey journeys

See where users from each channel sign up or drop off.

Install to sign-up1 to 14 Oct

Meta62%Google Ads55%Organic62%Apple Ads73%

Sign-up61%Dropped39%

How it works

From first install to a review-ready report

01Project settings

TimezoneAsia/Kolkata, UTC+05:30

Display currencyUSD

purchase$29.00

Received in UTC14 Oct, 19:10

Counts on15 Oct, 00:40

Set timezone and currency

Numbers land on your calendar days, in your currency.

02Home and columns

Installs48,320

Revenue$61,240

ROAS1.57x

D7 retention
Revenue D30
Cost per purchase
Purchases per sign-up

Arrange Home and pick columns

Add the widgets and columns you check.

03Campaigns, 1 to 14 Oct

To finance, by email4 MB

Reporting API, for your dashboards

GET /api/v1/reporting/campaignslinkrunner-key: ••••••••from=2026-10-01to=2026-10-14

Share the numbers

Export a CSV or pull it with the Reporting API.

Reporting API

The dashboard's numbers, in your own reports

Pull the campaigns table into a BI tool, a Google Sheet or a weekly script with your server key.

curl -G 'https://api.linkrunner.io/api/v1/reporting/campaigns' \
  -H 'linkrunner-key: YOUR_API_KEY' \
  --data-urlencode 'from=2026-10-01' \
  --data-urlencode 'to=2026-10-14' \
  --data-urlencode 'network=meta' \
  --data-urlencode 'sort_field=roas' \
  --data-urlencode 'events=Purchase' \
  --data-urlencode 'cost_per_event=Purchase'

Hierarchy: campaign, ad set, creative, keyword
Views: user_acquisition, retargeting
Page size: Up to 100 campaigns
Rate limit: 1 request a minute per key

Reporting workflow

Choose how your team gets the numbers

Same numbers everywhere, from the daily check to the weekly review.

Home dashboard

For the daily check. Every number shows its change against the previous period.

Add widget31 types

Installs48,320

Revenue$61,240

ROAS1.57x

Installs by day

Top campaigns

D7 retention

Campaigns table

For the detailed review, sortable by any metric.

Apple AdsInstalls

CampaignBrand_Exact1,430

Ad setExact_IN1,050

CreativeVideo 03640

Keywordbudget planner app640

CSV exports

Files for finance, by email.

Data export

Up to 10 MBCSV attached

Over 10 MBZipped CSV

Zip over 25 MBLink, 72 hours

Reporting API

The campaigns table, pulled with your server key.

APIs and webhooks

GET /reporting/campaigns1 request a minute per key

BI toolGoogle SheetWeekly script

AI reports

A recurring written review by email or Slack. In beta.

AI reports

# campaign-review

Mon 9:04 AM

Weekly ROAS check

Two campaigns lost ROAS while spend held steady.

Always on, India: ROAS 1.60, down 0.48
App campaigns, installs: ROAS 1.85, down 0.31
Diwali installs: ROAS 2.40, up 0.12

Open the full report

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”