CTV attribution

Connect CTV ad impressions to mobile app installs

Q: What does Linkrunner measure for CTV?

Linkrunner receives connected-TV ad impressions server-to-server from partners and matches them to mobile app installs through household IP view-through attribution. Impressions appear in reporting. Confirm your partner setup with the team before the campaign.

Q: How are TV impressions matched to app installs?

Linkrunner uses the household IP associated with a partner impression to match a later mobile install. A shared IP is a household-level signal and does not identify the individual who saw the ad.

Q: Which CTV partners can send impressions?

Impressions come from partners server-to-server. Talk to the team with the partner that runs your TV ads and we'll confirm the setup with you.

Q: Where do CTV results show up?

Impressions and the installs matched to them appear in reporting next to your other channels.

Measure app installs matched to connected-TV impressions through household IP view-through attribution. Review CTV results alongside your other acquisition channels.

Start measuring free Talk to the team

Household IP49.36.x.1220:14

AdYour app15s spot

TVfestive_tv_oct

Your appGetInstalled

PhoneSame household

LinkrunnerHousehold match

TV impressionCTV partner, server to server--

App installLinkrunner SDK--

View-through installfestive_tv_octSame IP+38 min

Join 400+ growth teams using Linkrunner.

What you get

Bring TV impressions into your app campaign review

Impressions in, server to server

Your CTV partner sends each ad impression, and Linkrunner matches it to installs from the same household IP.

CTV impressions

From your CTV partnerServer to server

TimeCampaignHousehold IP

20:14:07festive_tv_oct49.36.x.12
20:14:05festive_tv_oct106.51.x.88
20:13:58cricket_tv_oct122.171.x.4
20:13:51festive_tv_oct157.45.x.30
20:13:44cricket_tv_oct49.207.x.61

App install at 20:5249.36.x.12View-throughfestive_tv_oct

TV next to every other channel

Impressions and view-through installs share the campaigns table with Meta, Google and organic.

Campaigns

1 Oct to 21 OctInstalls

CTVfestive_tv_oct3,480View-through

1,240,000 impressions

Metadiwali_meta_oct12,480Click

Google Adsuac_tier1_oct9,860Click

Organicorganic18,400Organic

All channels44,220

CTV impressions

From your CTV partnerServer to server

TimeCampaignHousehold IP

20:14:07festive_tv_oct49.36.x.12
20:14:05festive_tv_oct106.51.x.88
20:13:58cricket_tv_oct122.171.x.4
20:13:51festive_tv_oct157.45.x.30
20:13:44cricket_tv_oct49.207.x.61

App install at 20:5249.36.x.12View-throughfestive_tv_oct

How it works

From partner setup to your first CTV-attributed install

Add the app SDK

Install the Linkrunner SDK in your iOS or Android app so installs are recorded.

Connect your CTV partner

Talk to the team to set up server-to-server impressions from the partner that runs your TV ads.

Read the report

Impressions and view-through installs show up next to the rest of your channels.

Hear from our customers

Trusted by teams that care about more than attribution.

“The level of customisation that Linkrunner was able to offer was unmatched by any of the other competitors we looked at. Their team took the time to understand our exact requirements and delivered a solution that felt tailored to our needs, rather than forcing us into a fixed framework. That flexibility made a significant difference for us and was one of the key reasons Linkrunner stood out.”

Ronald M Thomas

Digital Marketing, Playo

34%

CPI reduction in 3 months

₹20.30 → ₹13.39

Google Ads CPI drop (Dec '25 → Feb '26)

Read customer story

Frequently asked questions

What teams ask before measuring TV campaigns that drive installs.

What does Linkrunner measure for CTV?

How are TV impressions matched to app installs?

Which CTV partners can send impressions?

Where do CTV results show up?

Plan measurement before your next CTV campaign

Share your CTV partner with the team to confirm server-to-server impression setup before launch.

Start measuring free Book a demo