Running influencer and affiliate campaigns. Is there a way to track installs all the way to revenue?
We work with around 40 creators and two affiliate networks. Right now it's coupon codes and a spreadsheet at month end, and a lot of installs just show up as organic.
Answer from the Linkrunner team
Yes. Give every creator a unique deferred deep link, one per creator per placement, so a creator on Instagram and YouTube gets two. The link carries creator ID, campaign, content type and platform, and the SDK reads it on the first open after install, so the install and any later purchase are credited to that creator. Map your revenue events to the link, and agree the commission model and window before launch. Creator content converts slower than paid, so try 14 days for short-form and 21 to 30 days for long-form reviews as starting points to test. For affiliate networks, Linkrunner passes the partner's click ID as tid and returns it unchanged in postbacks. Pay on a meaningful event such as signup or first purchase rather than the install alone, and set fraud rules per channel. Same mechanics for user invites: https://linkrunner.io/referral-links
More on this: linkrunner.io/blog/deep-linking-for-influencer-and-affiliate-campaigns-tracking-every-referral-to-revenue