Is onelink.me the same thing as onelink.to? And what do people switch to after AppsFlyer?
All our campaign links start with onelink.me, and I keep seeing onelink.to links around too. Are they the same product? We're thinking of leaving AppsFlyer and want to know what replaces them.
Answer from the Linkrunner team
They are two different products. onelink.to is OneLink.to, an independent service that turns one link or QR code into a download link: iPhones go to the App Store, Android phones go to Google Play. onelink.me is AppsFlyer OneLink, the deep linking product inside AppsFlyer, which opens a specific screen in the app and carries campaign data for attribution. If you leave AppsFlyer, your onelink.me URLs do not come with you, because AppsFlyer serves them. You recreate each link with the new provider and replace it wherever it is published. Linkrunner covers the same jobs: branded links on your own domain, deferred deep links, universal links, App Links, QR codes and referral parameters, with attribution in the same platform. The Campaign API and the MCP create_campaign tool recreate links in bulk. More detail: https://linkrunner.io/appsflyer-onelink-alternative
More on this: linkrunner.io/blog/what-is-onelink-to-complete-guide-better-alternatives-2025