What does an MMP usually cost at around 100k installs a month?
We're heading towards 100k installs a month and need a rough budget for next year. What does an MMP typically cost at that volume?
Answer from the Linkrunner team
On Linkrunner's published rate card, 100k attributed installs in a month falls in the ₹1.00 ($0.010) per install tier: about ₹1 lakh or $1,000 a month, roughly ₹12 lakh a year. One rate applies to every billable install in the month, set by that month's total: ₹1.20 ($0.012) up to 50k, ₹1.00 up to 100k, ₹0.90 up to 500k and ₹0.80 ($0.008) above. The first 25,000 attributed installs are free, and organic installs are never billed. At list price, AppsFlyer Growth's $0.07 per conversion comes to about $7,000 for 100k conversions and Singular Growth's $0.05 to about $5,000, while Adjust is quote-only. Enterprise MMP quotes for Indian apps at this volume tend to land between ₹15 lakh and ₹50 lakh a year before add-ons, so check modules, overages, seats and export fees on any quote. Full list-price maths: https://linkrunner.io/blog/what-does-an-mmp-cost
More on this: linkrunner.io/blog/how-much-does-an-mmp-actually-cost-complete-pricing-breakdown-for-indian-apps-in-2026