No data team here. How do we set up SKAN conversion values without overthinking it?
Four of us, one iOS app, Meta and Google campaigns starting soon. Every SKAN guide reads like a stats paper. What's a sensible first schema?
Answer from the Linkrunner team
Keep it short and early. The fine value (0 to 63) only covers days 0 to 2, so build it from events most users reach in that window: registration or onboarding, one intent event such as a trial start or add to cart, and first revenue. When a user does several, the event closest to revenue sets the value. If revenue comes late, as in many subscription and fintech apps, map funnel steps; if first-session purchases are common, split values by revenue range. Mirror that in the coarse value: low for basic engagement, medium for strong intent, high for revenue. Before shipping, check that most installs do not land on one value and that higher values mean better users in your own data. Then change it rarely, since every change resets what networks have learned. Where Linkrunner fits: https://linkrunner.io/skan
More on this: linkrunner.io/glossary/what-is-conversion-value-mapping