So many deep linking tools out there. How do teams usually pick one?
We're a React Native app running Meta ads, email and WhatsApp, and new users land on the home screen after install instead of the product they tapped. There are so many vendors that I don't know where to start.
Answer from the Linkrunner team
Start with your stack and your link surfaces, not the vendor list. Confirm each candidate has a first-class React Native SDK, then score them on the must-haves, led by four that matter from day one: deferred deep linking by default, Universal Links and App Links verification, fallback routing for non-installers and desktop, and built-in attribution. After that come custom domains, link-level analytics, in-app browser handling, fraud protection, privacy compliance and open data exports. Only then compare price at your install volume, and check that deferred deep linking is on the plan you would actually buy: AppsFlyer's free Zero plan does not include it, for example. Since your problem is people losing the destination after install, weight deferred linking reliability highest and test it on your hardest surface before you sign. Tool by tool comparison: https://linkrunner.io/blog/best-8-deep-linking-tools-for-mobile-apps-in-2026
More on this: linkrunner.io/blog/how-to-choose-a-deep-linking-tool