Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
The Weekly Attribution Audit: 20-Minute Checklist to Catch Issues Before Budget Compounds
14 min read
The Complete MMP Migration Playbook: Switching Platforms Without Losing Historical Data
14 min read
.jpg)
15 Questions to Ask in MMP Demos (That Actually Reveal Product Quality)
23 min read
.jpg)
Why Your Meta ROAS Doesn't Match Your MMP Data (And How to Fix It)
17 min read
.jpg)
Why Last-Click Attribution Is Actually Fine for Most Growing Apps (A Contrarian View)
16 min read
How to Design Mobile App Event Taxonomy That Lasts
16 min read
How to Prove Attribution ROI to Finance Teams: A CFO-Ready Framework
20 min read
.jpg)
Build vs Buy: The True Cost of Custom Attribution Infrastructure (A Financial Breakdown)
15 min read
The Complete Postback Setup Guide: Meta, Google, and TikTok Configuration for Maximum ROAS
16 min read
8 Mobile App Deep Linking Use Cases Beyond Basic App Opens
11 min read
Top 10 Mobile Marketing Metrics That Actually Predict Startup Success
13 min read
Best 7 Tools to Stack with Your MMP for Complete Marketing Analytics
12 min read
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.