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Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
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Low-Budget Attribution Guide: Measuring ROAS When You're Spending Under ₹2L/Month
15 min read
Agency vs In-House Performance Marketing for Apps
13 min read
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Why Your Meta ROAS and MMP ROAS Don't Match (And Which One to Trust)
14 min read
Apple Search Ads Strategy for Performance Marketers: Beyond Brand Keyword Defense
17 min read
How to Build a Creative Performance Dashboard Your Team Will Actually Use
14 min read
The Monday Morning Performance Marketing Routine: Weekly Audit Checklist for UA Teams
14 min read
Event Taxonomy for Performance Marketers: Which In-App Events Actually Predict LTV
15 min read
How to Build Weekly Performance Marketing Dashboards That Drive Actual Decisions
11 min read
The Performance Marketer's Guide to Cohort Analysis: Beyond D0, D7, D30 Revenue
14 min read
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
11 min read
How Much Does an MMP Actually Cost? Complete Pricing Breakdown for Indian Apps in 2026
11 min read
Your ChatGPT Ads Installs Are Showing as Organic. Here's Why.
12 min read
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