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Insights for mobile growth teams

Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.

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Should You Test ChatGPT Ads? A Decision Framework for App Teams, with a checklist branching to a 30-day test, kill criteria and a go decision

Should You Test ChatGPT Ads? A Decision Framework for App Teams

12 min read

The ChatGPT Ads Event Taxonomy for Mobile Apps, with a funnel mapping user actions to fintech, commerce, streaming and gaming events

The ChatGPT Ads Event Taxonomy for Mobile Apps

13 min read

ChatGPT Ads in India: What App Marketers Need to Know Before Spending ₹725, with a map of India connected to chat, rupee analytics and a mobile app

ChatGPT Ads in India: What App Marketers Need to Know Before Spending ₹725

12 min read

How to Track App Installs from ChatGPT Ads: The Complete Setup Guide, with a dotted path from an ad click through a click ID to an app install and verification

How to Track App Installs from ChatGPT Ads: The Complete Setup Guide

12 min read

ChatGPT Ads Attribution: How It Actually Works, with browser, server and analytics routes converging on a mobile app through a timed attribution path

ChatGPT Ads Attribution: How It Actually Works

12 min read

Blue India CPI benchmarks banner with an India map, wallet, shopping, video and gaming icons, and four rising bars above user symbols

India CPI Benchmarks by App Category

7 min read

Meta Ads Structure for Diwali Campaigns beside a blue campaign hierarchy with budget, audience and performance cards, framed by subtle diyas and rangoli patterns

Meta Ads Structure for Diwali Campaigns

8 min read

Deep Linking for Festive Sale Campaigns beside blue offer, product and discount cards routing through a mobile phone to multiple destinations

Deep Linking for Festive Sale Campaigns

7 min read

The Diwali App Marketing Playbook beside a blue calendar with a glowing diya connected to analytics, creative, completion and retention cards

The Diwali App Marketing Playbook

7 min read

Your 90-Day Diwali Growth Calendar above a blue weekly timeline marking budget check, creative refresh, measurement review and final freeze before Diwali Day 90

Your 90-Day Diwali Growth Calendar

7 min read

Festive Installs: New Users or Returning? beside a blue gift icon branching to a new-user profile and a returning-user group

Festive Installs: New Users or Returning?

7 min read

What Festive UA Actually Costs in India beside a blue CPI and UA cost curve rising before Diwali, with a rupee coin and payment card

What Festive UA Actually Costs in India

8 min read

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