Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
All posts
Event Taxonomy for Performance Marketers: Which In-App Events Actually Predict LTV
Meta Advantage+ vs Manual Campaigns: Which Wins for Apps in 2026?
How to Build Weekly Performance Marketing Dashboards That Drive Actual Decisions
Google App Campaigns (UAC) Optimization Checklist: 15 Levers Most Teams Miss
The Performance Marketer's Guide to Cohort Analysis: Beyond D0, D7, D30 Revenue
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
The 5-Day Creative Testing Sprint: How to Validate New Ad Concepts Without Wasting Budget
Why Your Best-Performing Campaigns Stop Working After 30 Days (And How to Extend Them)
Budget Allocation Framework for Multi-Channel App Growth: Meta, Google, TikTok, and Beyond
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.