Apptrove vs Linkrunner: Which India MMP Fits?

If your MMP shortlist has come down to Apptrove and Linkrunner, the feature pages will not settle it. Both list attribution, deep links, SKAN reporting, fraud rules and a free way to start. The differences that decide the purchase sit elsewhere: how each one prices, how each free plan ends, and what each product was designed around first.

This comparison uses only what each company publishes on its own site, checked on 21 October 2026. Every Apptrove claim links to the Apptrove page it comes from, and where Apptrove does not publish something, we say so rather than guess. One disclosure up front: this is the Linkrunner blog, and Trackier, the company behind Apptrove, is a Linkrunner integration partner. Read this as a fact sheet, then verify both products in a trial.

Apptrove vs Linkrunner: who is each one built for?

Apptrove: a mobile measurement partner (MMP) run by Trackier Inc., the company behind the Trackier partner marketing platform.

Linkrunner: a Bangalore-built MMP that combines attribution, deep linking and SKAN reporting in one SDK, with per-install pricing published on its website.

The short verdict:

• Apptrove may fit if you prefer a subscription sized by a sales conversation, want an assigned account manager from day one, or already work with Trackier and want one vendor relationship.
• Linkrunner may fit if you want to price your next 100k installs before speaking to anyone, pay only after installs are attributed, and treat deep links and attribution as one system.

If neither profile matches your team, our roundup of lean alternatives to legacy MMPs covers the wider field.

Where does each company come from?

Heritage is worth a minute because it shapes what a product does well first.

• Apptrove. The Apptrove about page describes it as an MMP, and the site footer lists Trackier Inc. as the company behind it. Trackier's own about page describes its focus as partner and affiliate marketing software.
• Linkrunner. Founded in December 2024 in Bangalore and built MMP-first. Links are the core object: the link a user taps is also the record that attribution reads.
• Why it matters. Heritage can shape where a product invests first, so ask each vendor which features shipped first and which are newest. The question that matters is whether your growth runs mainly through partner networks, or through links in ads, creator bios, QR codes and CRM messages.

Pricing and free tiers, side by side

Apptrove, per the Apptrove pricing page:

• Essentials: free, up to 18k install attributions in the first year. The page says it includes more than 80 features, including deep linking, iOS attribution and fraud prevention.
• Advanced: up to 250k attributions a year. Price on request.
• Enterprise: above 250k attributions a year. Price on request.
• Billing: the FAQ describes Apptrove as subscription-based, with monthly or annual payments by bank transfer or card.
• Not stated: what happens after the first year, or after the 18k installs are used.

Linkrunner, per the Linkrunner pricing page:

• Free: 25k attributed installs, no credit card, no calendar expiry. Free installs run out only when you use them.
• Growth: ₹1.20 per attributed install for the first 50k each month, stepping down to ₹0.80 above 500k. The lower rate applies only to volume above each threshold.
• Billing: postpaid monthly, no minimum and no annual contract.
• Included on every tier: unlimited seats and fraud protection.

Worked example (Linkrunner side only, since a quote cannot be priced from outside):

• 50k installs a month: about ₹60k a month.
• 100k installs a month: the first 50k bill at ₹1.20 (about ₹60k), the next 50k at the lower second-tier rate, so the month lands under ₹1.2 lakh.
• Your first 25k installs on the account cost nothing.

To compare like for like, ask Apptrove for a written quote at the same two volumes. Our MMP pricing breakdown for Indian apps explains which line items to put in that comparison.

Deep linking and attribution: bundled or built in?

Apptrove markets its links as Unilinks. The Unilinks page lists:

• Deferred deep linking that guides users to the right in-app page through the app store
• Dynamic links that redirect by audience segment
• Re-engagement links that bring users back to abandoned funnels or carts
• QR codes for offline audiences, plus link shortening from one dashboard
• View-through attribution and a configurable attribution window

Linkrunner treats the link and the attribution as the same thing:

• Every link is dynamic and deferred by default, with no separate deep linking product to buy
• Universal Links, App Links, branded short links on custom domains and QR codes
• A social media intermediary page for links opened inside in-app browsers

We have argued before that deep linking and attribution should never be separate products. Either way, test it rather than trust it. In both trials:

1. Tap a link carrying a product ID on a phone without the app, install, and confirm the first open lands on that product.
2. Open the same link inside Instagram and WhatsApp, where in-app browsers often break routing.
3. Check the install appears against the right campaign in the dashboard the same day.

SKAN, fraud and data access

SKAN. Both products cover SKAN attribution for iOS.

• Apptrove's SKAN analytics page lists postbacks by cohort and conversion window, conversion values captured by its SDK, custom SKAN dashboards, and states full SKAN 5.0 support.
• Linkrunner offers a SKAN 4.0 wizard and a SKAN dashboard with conversion value reporting.

Fraud. Both list multiple detection methods for attribution fraud.

• Apptrove's fraud prevention page names click spam, fake installs, SDK spoofing and device farms, describes layered detection combining device fingerprinting, app version mismatch checks and behaviour analysis, and says fraud is blocked in real time. The page does not say which plans include it.
• Linkrunner covers click spam, bots, fake installs and device-farm detection, included on every plan.

Data access.

• The Apptrove pricing page lists unlimited raw data access, an aggregated data API, a cohort analytics API and CSV exports, without mapping them to specific plans.
• Linkrunner provides CSV, data APIs and webhook exports with no export or API fees. The free plan keeps 30 days of data; Growth keeps 365 days.

Support, setup time and who should pick which

Apptrove, per its pricing page, lists:

• Support in eleven languages, email support and a self-service knowledge base
• A dedicated customer success manager, training, and onboarding help
• Help migrating historical data from your previous MMP
• No published setup time

Linkrunner lists:

• SDK integration in 2 to 4 hours, with first data within 24 hours
• An India-local support team in Bangalore
• Unlimited seats on every plan

Whichever vendor you lean towards, put the same five questions to both in the demo. They are drawn from our longer list of questions to ask in MMP demos:

1. What happens on the day my free plan ends, and do I get notice before any charge?
2. What will I pay at 50k and 100k installs a month, in writing?
3. Which features sit on which plan: raw data, fraud rules, SKAN, API access?
4. Can you show a deferred deep link surviving an Instagram in-app browser, live?
5. If we leave, how do we export all of our raw data, and is there a fee?

FAQ

Is Apptrove free? Apptrove's Essentials plan is free for up to 18k install attributions in the first year. The pricing page does not say what happens after that year, so confirm the terms before you integrate.

What is the difference between Apptrove and Trackier? Apptrove is the MMP product, and its website lists Trackier Inc. as the company behind it. Trackier's own platform focuses on partner and affiliate marketing.

Is Linkrunner cheaper than Apptrove? It cannot be stated in general, because Apptrove prices paid plans by quote. Linkrunner publishes its per-install rates, so request an Apptrove quote at your own volume and compare the two figures directly.

Do both support React Native and Flutter? Yes. Apptrove publishes React Native and Flutter SDK docs, and so does Linkrunner (React Native, Flutter).

Can I switch from Apptrove to another MMP later? Yes. Switching means replacing the SDK and reconnecting ad networks, ideally with a short parallel run. Our MMP migration playbook covers the steps.

Which one has better deep linking? Both list deferred and dynamic links. Run the three-step link test above in each trial; your own app and channels are the only fair benchmark.

The practical takeaway

Apptrove and Linkrunner both cover the core MMP job. The clearest published differences are commercial: a subscription quoted by sales versus per-install rates on a public page, and a free first year versus a free install allowance with no end date. Deep linking is listed by both, so the in-app browser test will tell you more than any feature table.

If published pricing and deep linking built into attribution match how your team works, request a demo of Linkrunner. Either way, take the five demo questions above into both calls and run the three-step link test before you sign anything.