Looking for a OneLink.to alternative?
OneLink.to offers basic link routing, but if you're running paid ad campaigns, you need more than just clicks: you need full attribution tracking. Linkrunner combines smart links with attribution, deep linking, SKAN 4.0 support, and fraud detection at a fraction of the cost of enterprise MMPs.
Best for: Mobile marketers who need to measure ROAS, not just clicks
Price: Linkrunner starts free (25,000 one-time installs), 3 to 10x cheaper than enterprise MMPs like AppsFlyer or Adjust
If you are new to the tool, our guide to what OneLink.to is covers the basics. OneLink.to has become a popular choice for creating smart download links and QR codes that automatically route users to the correct app store based on their device. It's simple, affordable, and works well for basic routing needs. However, if you're running paid advertising campaigns on Facebook, Google, TikTok, or working with influencers, you'll quickly discover a critical limitation: OneLink.to cannot measure attribution.
When you're spending thousands on ads, knowing how many people clicked your link isn't enough. You need to know which campaigns drove installs, which creatives generated revenue, and which channels deliver the best return on ad spend (ROAS). OneLink.to tracks clicks; it cannot track conversions, measure ROAS, or send performance data back to ad networks for optimisation.
This is where mobile marketers outgrow OneLink.to and start searching for alternatives. Linkrunner isn't just a routing tool. It is a complete mobile measurement platform (MMP) that includes smart links plus attribution tracking, deep linking, iOS SKAN 4.0 support, fraud detection, and ad network integrations.
Why Mobile Marketers Outgrow OneLink.to
OneLink.to excels at routing users to the correct app store. It detects whether someone is on iOS, Android, or desktop, then redirects them accordingly. For organic distribution channels like email signatures, social media bios, or QR codes on packaging, this functionality works perfectly.
But when you start running paid ad campaigns, routing alone isn't enough.
Modern ad platforms like Facebook Ads, Google App Campaigns, and TikTok Ads require attribution partners to function effectively. These networks need real-time feedback on which ads, audiences, and creatives drive installs and in-app actions. Without this data, the algorithm cannot optimise delivery, so it is essentially spending your budget blind.
OneLink.to cannot provide this feedback because it doesn't track attribution. It can tell you that 5k people clicked your link, but it cannot tell you:
How many clicks resulted in actual app installs
Which campaigns drove users who made purchases
Whether iOS or Android users had higher lifetime value
Which ad creatives converted best
How many installs were fraudulent
What your actual return on ad spend was
Picture a D2C fashion brand spending £10k a month on Facebook and Instagram ads using OneLink.to. After three months, the dashboard shows nearly 50k clicks. But when they ask, "What's our ROAS?", they have no answer. They don't know which campaigns drove revenue or whether their budget is being wasted on fraudulent traffic.
The hidden cost isn't just the lack of data; it's the inability to optimise. You're making expensive marketing decisions based on vanity metrics (clicks) rather than actual business outcomes (installs, revenue, retention).
What Makes Linkrunner a Better Alternative
Linkrunner is a complete mobile measurement platform designed for performance marketers who need to measure campaign effectiveness and optimise ROAS.
Here's what Linkrunner provides that OneLink.to cannot:
Full Attribution Tracking
Linkrunner tracks the entire user journey from click to install to in-app events and revenue. When someone clicks your ad, installs your app, and makes a purchase, Linkrunner connects all three actions back to the original campaign, ad set, creative, and keyword. This data flows into a unified dashboard where you can see real-time performance across all your campaigns.
Deep Linking & Deferred Deep Linking
Basic routing tools send users to your app's generic home screen. Deep linking takes users directly to the specific content they clicked on: the product page, promotional offer, or personalised onboarding flow that matches their intent.
Deferred deep linking maintains this context even across the app install process. If someone clicks an ad for a specific product, installs your app, and opens it for the first time, deferred deep linking ensures they land on that exact product page. Matching the landing to the ad removes steps between install and the action the user came for. For tools that handle this without cost, see our roundup of free deep linking tools.
ROAS & LTV Analytics
Linkrunner tracks in-app purchases, subscriptions, and custom revenue events, then attributes that revenue back to the campaigns that drove it. This enables true ROAS calculation: for every pound spent on ads, how much revenue do you generate? Which campaigns have the highest LTV users?
Fraud Detection & Prevention
Fraudulent clicks and installs drain budget on every paid channel. OneLink.to offers no fraud protection. Linkrunner includes Fraud Control, which runs 8 rule templates (click injection, SDK spoofing, click flooding and more) and can tag fraudulent installs and withhold their postbacks from ad networks.
Ad Network Postbacks
Modern ad platforms rely on postbacks: real-time signals sent from your attribution partner back to the ad network confirming installs and in-app events. This feedback loop enables algorithmic optimisation. OneLink.to cannot send postbacks. Linkrunner supports integrations with Meta, Google, TikTok, Snapchat, and dozens of other networks.
Feature Comparison: OneLink.to vs Linkrunner
Capability | OneLink.to | Linkrunner |
|---|---|---|
Smart link routing | ✅ | ✅ |
Device/OS detection | ✅ | ✅ |
QR code generation | ✅ | ✅ |
Dynamic link editing | ✅ | ✅ |
Basic click tracking | ✅ | ✅ |
Attribution tracking | ❌ | ✅ |
Deep linking | ❌ | ✅ |
Deferred deep linking | ❌ | ✅ |
Use in paid ad campaigns | ❌ | ✅ |
Ad network postbacks | ❌ | ✅ |
ROAS tracking | ❌ | ✅ |
Fraud detection | ❌ | ✅ |
Influencer ROI tracking | Clicks only | Full attribution |
5 Reasons to Choose Linkrunner Over OneLink.to
Reason #1: Attribution & ROAS Tracking
OneLink.to tracks clicks. Linkrunner tracks the full funnel to revenue.
Clicks tell you how many people tapped a link, but nothing about business outcomes. Linkrunner tracks attribution from click through install to purchase, allowing you to calculate precise ROAS for each campaign and optimise based on actual revenue data.
Business impact: Matiks cut its Meta CPI by 46% in three months on Linkrunner while scaling installs.
Reason #2: Deep Linking Improves Conversions
OneLink.to sends users to generic home screens. Linkrunner delivers personalised experiences.
Deep linking maintains intent across the install process, so users land on the content the ad promised. If users get exactly what they expected when they clicked the ad, they're far more likely to complete the intended action.
Reason #3: iOS SKAN 4.0 Support
OneLink.to cannot measure iOS campaigns. Linkrunner provides privacy-compliant iOS attribution.
If you're running ads targeting iPhone users in 2026, SKAN integration is non-negotiable. Without it, you cannot measure iOS campaign performance or optimise delivery. Linkrunner includes built-in SKAN 4.0 support, allowing you to measure iOS campaigns whilst respecting Apple's privacy requirements.
Reason #4: Fraud Prevention
OneLink.to offers no fraud protection. Linkrunner includes Fraud Control.
Mobile ad fraud costs advertisers billions annually. If you're spending £20k a month on ads and a fifth of it is fraudulent, that's £4k wasted every month. Linkrunner's Fraud Control rules flag click injection, install hijacking, SDK spoofing and click flooding, and can withhold postbacks for flagged installs so ad networks don't optimise towards them.
Why it matters: if even a fifth of one network's installs were fraudulent, you would be paying for users who never existed.
Reason #5: Better Economics
OneLink.to + separate analytics = fragmented and expensive. Linkrunner all-in-one = 3 to 10x cheaper.
Many teams try combining OneLink.to with separate analytics platforms, adding Firebase, Mixpanel, and Google Analytics. Even with this patchwork approach, you still don't achieve proper mobile attribution. The result is fragmented data, multiple subscriptions, and no unified view of campaign performance.
Linkrunner provides attribution, deep linking, fraud detection, and ROAS tracking in one platform. Compared to enterprise MMPs like AppsFlyer or Adjust, Linkrunner is 3 to 10x cheaper whilst delivering the same core capabilities.
Who Should Choose Linkrunner as Their OneLink.to Alternative
Linkrunner is the right choice if you:
Run paid ad campaigns on Facebook, Google, TikTok, or other networks
Need to measure ROAS and LTV to make data-driven budget decisions
Want to improve conversion rates with deep linking
Work with influencers or affiliates and need full attribution, not just clicks
Run iOS campaigns requiring SKAN 4.0 compliance
Spend more than £5k a month on ads where attribution becomes essential
Have 1k+ installs a month and need systematic optimisation
Who uses Linkrunner? D2C brands, gaming apps, fintech companies, health and wellness apps, creator-led businesses and e-commerce apps: any organisation running performance marketing campaigns.
How to Switch from OneLink.to to Linkrunner
The migration is straightforward: most teams integrate the SDK and go live on the same day, and most customers are fully live within a week. Our guide on when to migrate from OneLink.to covers timing and the full checklist.
Step 1: Set up your Linkrunner account (10 minutes, no credit card required)
Step 2: Integrate the Linkrunner SDK (most teams go live the same day)
Step 3: Create attribution links for paid campaigns
You can run both platforms simultaneously, keeping OneLink.to for organic channels whilst using Linkrunner for paid marketing. There's no downtime or disruption to existing campaigns.
FAQ: OneLink.to Alternative Questions
For more answers, see the OneLink.to FAQ hub.
Why do I need an alternative to OneLink.to?
You need an alternative if you're running paid advertising and need to measure attribution, not just clicks. OneLink.to is excellent for routing in organic channels, but it cannot track installs, measure ROAS, integrate with ad networks, or provide the attribution data performance marketers need.
What's the main difference between OneLink.to and Linkrunner?
OneLink.to is a routing service that tracks clicks. Linkrunner is a complete mobile measurement platform that includes routing plus attribution tracking, deep linking, SKAN 4.0 support, fraud detection, ROAS analytics, and ad network integration.
How much does Linkrunner cost?
Linkrunner offers 25k one-time free attributed installs with no expiry. After that, Growth pricing runs from $0.012 down to $0.008 per attributed install (₹1.20 down to ₹0.80 in India), typically 3 to 10x cheaper than enterprise MMPs whilst delivering the same core capabilities.
Can I migrate easily from OneLink.to?
Yes. Most teams integrate the SDK and go live on the same day, and most customers are fully live within a week. You can run both platforms simultaneously or consolidate entirely onto Linkrunner. There's no downtime or complex data transfers.
Does Linkrunner support deep linking?
Yes. Linkrunner provides full deep linking and deferred deep linking, so users land on the content they clicked rather than a generic home screen.
Will Linkrunner work with my ad campaigns?
Yes. Linkrunner integrates with all major ad networks including Meta, Google Ads, TikTok, Snapchat, and dozens of others. It sends postbacks confirming installs and in-app events, enabling algorithmic optimisation.
Do I need a developer to set up Linkrunner?
Yes, but only for SDK integration, which most teams finish the same day. The initial account setup, link creation, and campaign configuration require no technical knowledge.
Conclusion: Why Linkrunner is the Obvious OneLink.to Alternative
OneLink.to solves one problem well: routing users to the correct app store. For organic distribution channels, it's a simple, cost-effective solution.
But if you're running paid advertising campaigns, OneLink.to fundamentally cannot deliver what you need. It tracks clicks, not conversions. It cannot measure attribution, integrate with ad networks, support iOS SKAN, detect fraud, or calculate ROAS.
Linkrunner provides everything OneLink.to offers (smart link routing, QR codes, device detection) plus complete mobile attribution, deep linking, SKAN 4.0 compliance, fraud prevention, and ROAS analytics. You get enterprise-grade measurement at startup-friendly pricing: 25k free installs to get started (one-time, no expiry), with transparent plans that are 3 to 10x cheaper than enterprise MMPs.
Ready to measure your campaigns and optimise what matters? Try Linkrunner free with 25k installs, no credit card required. See the difference attribution makes in your marketing decisions, starting today.