Looking for a OneLink.to alternative?

OneLink.to offers basic link routing, but if you're running paid ad campaigns, you need more than just clicks—you need full attribution tracking. Linkrunner combines smart links with attribution, deep linking, SKAN 4.0 support, and fraud detection at a fraction of the cost of enterprise MMPs.

Best for: Mobile marketers who need to measure ROAS, not just clicks

Price: Linkrunner starts free (3,000 installs/month), 3–7× cheaper than enterprise MMPs like AppsFlyer or Adjust

OneLink.to has become a popular choice for creating smart download links and QR codes that automatically route users to the correct app store based on their device. It's simple, affordable, and works well for basic routing needs. However, if you're running paid advertising campaigns on Facebook, Google, TikTok, or working with influencers, you'll quickly discover a critical limitation: OneLink.to cannot measure attribution.

When you're spending thousands on ads, knowing how many people clicked your link isn't enough. You need to know which campaigns drove installs, which creatives generated revenue, and which channels deliver the best return on ad spend (ROAS). OneLink.to tracks clicks—it cannot track conversions, measure ROAS, or send performance data back to ad networks for optimisation.

This is where mobile marketers outgrow OneLink.to and start searching for alternatives. Linkrunner isn't just a routing tool—it's a complete mobile measurement platform (MMP) that includes smart links plus attribution tracking, deep linking, iOS SKAN 4.0 support, fraud detection, and ad network integrations.

Why Mobile Marketers Outgrow OneLink.to

OneLink.to excels at routing users to the correct app store. It detects whether someone is on iOS, Android, or desktop, then redirects them accordingly. For organic distribution channels like email signatures, social media bios, or QR codes on packaging, this functionality works perfectly.

But when you start running paid ad campaigns, routing alone isn't enough.

Modern ad platforms like Facebook Ads, Google App Campaigns, and TikTok Ads require attribution partners to function effectively. These networks need real-time feedback on which ads, audiences, and creatives drive installs and in-app actions. Without this data, the algorithm cannot optimise delivery—it's essentially spending your budget blind.

OneLink.to cannot provide this feedback because it doesn't track attribution. It can tell you that 5,000 people clicked your link, but it cannot tell you:

• How many clicks resulted in actual app installs

• Which campaigns drove users who made purchases

• Whether iOS or Android users had higher lifetime value

• Which ad creatives converted best

• How many installs were fraudulent

• What your actual return on ad spend was

Consider a D2C fashion brand spending £10,000 per month on Facebook and Instagram ads using OneLink.to. After three months, their dashboard shows 47,000 clicks. But when they ask, "What's our ROAS?", they have no answer. They don't know which campaigns drove revenue or whether their budget is being wasted on fraudulent traffic.

The hidden cost isn't just the lack of data—it's the inability to optimise. You're making expensive marketing decisions based on vanity metrics (clicks) rather than actual business outcomes (installs, revenue, retention).

What Makes Linkrunner a Better Alternative

Linkrunner is a complete mobile measurement platform designed for performance marketers who need to measure campaign effectiveness and optimise ROAS.

Here's what Linkrunner provides that OneLink.to cannot:

Full Attribution Tracking

Linkrunner tracks the entire user journey from click to install to in-app events and revenue. When someone clicks your ad, installs your app, and makes a purchase, Linkrunner connects all three actions back to the original campaign, ad set, creative, and keyword. This data flows into a unified dashboard where you can see real-time performance across all your campaigns.

Deep Linking & Deferred Deep Linking

Basic routing tools send users to your app's generic home screen. Deep linking takes users directly to the specific content they clicked on—the product page, promotional offer, or personalised onboarding flow that matches their intent.

Deferred deep linking maintains this context even across the app install process. If someone clicks an ad for a specific product, installs your app, and opens it for the first time, deferred deep linking ensures they land on that exact product page. This significantly improves conversion rates—industry data shows 25–40% increases compared to generic landings. Learn more about deferred deep linking for modern mobile apps.

ROAS & LTV Analytics

Linkrunner tracks in-app purchases, subscriptions, and custom revenue events, then attributes that revenue back to the campaigns that drove it. This enables true ROAS calculation: for every pound spent on ads, how much revenue do you generate? Which campaigns have the highest LTV users?

Fraud Detection & Prevention

Studies suggest 10–30% of ad spend is lost to fraudulent traffic. OneLink.to offers no fraud protection. Linkrunner includes multi-layer fraud detection that identifies suspicious patterns and filters fraudulent installs, protecting your budget from theft.

Ad Network Postbacks

Modern ad platforms rely on postbacks—real-time signals sent from your attribution partner back to the ad network confirming installs and in-app events. This feedback loop enables algorithmic optimisation. OneLink.to cannot send postbacks. Linkrunner supports integrations with Meta, Google, TikTok, Snapchat, and dozens of other networks.

Feature Comparison: OneLink.to vs Linkrunner

5 Reasons to Choose Linkrunner Over OneLink.to

Reason #1: Attribution & ROAS Tracking

OneLink.to tracks clicks. Linkrunner tracks the full funnel to revenue.

Clicks tell you how many people tapped a link, but nothing about business outcomes. Linkrunner tracks attribution from click through install to purchase, allowing you to calculate precise ROAS for each campaign and optimise based on actual revenue data.

Business impact: A gaming app spending £15,000/month on Facebook ads switched to Linkrunner's attribution. Within two weeks, they discovered 40% of their budget was allocated to campaigns with negative ROAS. They reallocated that spend and increased overall profitability by 2.8×.

Reason #2: Deep Linking Improves Conversions

OneLink.to sends users to generic home screens. Linkrunner delivers personalised experiences.

Deep linking maintains intent across the install process, creating seamless experiences that improve conversion rates by 25–40%. If users get exactly what they expected when they clicked the ad, they're far more likely to complete the intended action.

Business impact: A fintech app used deferred deep linking to send new users directly to a specific savings account flow. Conversion rates increased from 12% to 31%—a 158% improvement from the same ad traffic.

Reason #3: iOS SKAN 4.0 Support

OneLink.to cannot measure iOS campaigns. Linkrunner provides privacy-compliant iOS attribution.

If you're running ads targeting iPhone users in 2025, SKAN integration is non-negotiable. Without it, you cannot measure iOS campaign performance or optimise delivery. Linkrunner includes built-in SKAN 4.0 support, allowing you to measure iOS campaigns whilst respecting Apple's privacy requirements.

Reason #4: Fraud Prevention

OneLink.to offers no fraud protection. Linkrunner includes multi-layer fraud detection.

Mobile ad fraud costs advertisers billions annually. If you're spending £20,000/month on ads and 20% is fraudulent, that's £4,000 wasted every month. Linkrunner's fraud detection analyses install patterns and behavioural signals to identify suspicious activity, protecting your budget.

Business impact: A D2C brand discovered 23% of their "installs" from a specific ad network were fraudulent after switching to Linkrunner. They immediately paused that partnership, saving thousands in wasted budget.

Reason #5: Better Economics

OneLink.to + separate analytics = fragmented and expensive. Linkrunner all-in-one = 3–7× cheaper.

Many teams try combining OneLink.to with separate analytics platforms—adding Firebase, Mixpanel, and Google Analytics. Even with this patchwork approach, you still don't achieve proper mobile attribution. The result is fragmented data, multiple subscriptions, and no unified view of campaign performance.

Linkrunner provides attribution, deep linking, fraud detection, and ROAS tracking in one platform. Compared to enterprise MMPs like AppsFlyer or Adjust, Linkrunner is 3–7× more affordable whilst delivering the same core capabilities. Learn more about affordable mobile attribution solutions.

Who Should Choose Linkrunner as Their OneLink.to Alternative

Linkrunner is the right choice if you:

• Run paid ad campaigns on Facebook, Google, TikTok, or other networks

• Need to measure ROAS and LTV to make data-driven budget decisions

• Want to improve conversion rates with deep linking (25–40% improvement)

• Work with influencers or affiliates and need full attribution, not just clicks

• Run iOS campaigns requiring SKAN 4.0 compliance

• Spend more than £5K/month on ads where attribution becomes essential

• Have 1,000+ installs/month and need systematic optimisation

Who uses Linkrunner? D2C brands, gaming apps, fintech companies, health and wellness apps, creator-led businesses, e-commerce mobile apps—any organisation running performance marketing campaigns.

How to Switch from OneLink.to to Linkrunner

The migration is straightforward and takes less than 24 hours.

Step 1: Set up your Linkrunner account (10 minutes, no credit card required)

Step 2: Integrate the Linkrunner SDK (under an hour of development time)

Step 3: Create attribution links for paid campaigns

You can run both platforms simultaneously—keeping OneLink.to for organic channels whilst using Linkrunner for paid marketing. There's no downtime or disruption to existing campaigns.

FAQ: OneLink.to Alternative Questions

Why do I need an alternative to OneLink.to?

You need an alternative if you're running paid advertising and need to measure attribution, not just clicks. OneLink.to is excellent for routing in organic channels, but it cannot track installs, measure ROAS, integrate with ad networks, or provide the attribution data performance marketers need.

What's the main difference between OneLink.to and Linkrunner?

OneLink.to is a routing service that tracks clicks. Linkrunner is a complete mobile measurement platform that includes routing plus attribution tracking, deep linking, SKAN 4.0 support, fraud detection, ROAS analytics, and ad network integration.

How much does Linkrunner cost?

Linkrunner offers a free tier with 3,000 installs per month. Paid plans start at affordable rates designed for startups and scale with your growth—typically 3–7× cheaper than enterprise MMPs whilst delivering the same core capabilities.

Can I migrate easily from OneLink.to?

Yes. Most teams complete the migration in less than 24 hours. You can run both platforms simultaneously or consolidate entirely onto Linkrunner. There's no downtime or complex data transfers.

Does Linkrunner support deep linking?

Yes. Linkrunner provides full deep linking and deferred deep linking, improving conversion rates by 25–40% compared to generic home screen landings.

Will Linkrunner work with my ad campaigns?

Yes. Linkrunner integrates with all major ad networks including Meta, Google Ads, TikTok, Snapchat, and dozens of others. It sends postbacks confirming installs and in-app events, enabling algorithmic optimisation.

Is Linkrunner better for iOS campaigns?

Yes. Linkrunner includes built-in SKAN 4.0 support, which is essential for measuring iOS campaigns in Apple's privacy-first framework. OneLink.to has no SKAN capabilities.

Do I need a developer to set up Linkrunner?

Yes, but only for SDK integration (under an hour). The initial account setup, link creation, and campaign configuration require no technical knowledge.

Conclusion: Why Linkrunner is the Obvious OneLink.to Alternative

OneLink.to solves one problem well: routing users to the correct app store. For organic distribution channels, it's a simple, cost-effective solution.

But if you're running paid advertising campaigns, OneLink.to fundamentally cannot deliver what you need. It tracks clicks, not conversions. It cannot measure attribution, integrate with ad networks, support iOS SKAN, detect fraud, or calculate ROAS.

Linkrunner provides everything OneLink.to offers (smart link routing, QR codes, device detection) plus complete mobile attribution, deep linking, SKAN 4.0 compliance, fraud prevention, and ROAS analytics. You get enterprise-grade measurement at startup-friendly pricing—3,000 free installs per month to get started, with transparent plans that are 3–7× cheaper than enterprise MMPs.

Ready to measure your campaigns and optimise what matters? Try Linkrunner free with 3,000 installs per month—no credit card required. See the difference attribution makes in your marketing decisions, starting today.