Top 6 AppsFlyer Alternatives for Indian Mobile Marketers in 2025
Lakshith Dinesh
Reading time: 5 mins
Indian mobile marketers are discovering that the mobile measurement partner (MMP) landscape has evolved dramatically, with new solutions offering better value, local support, and India-specific features that make AppsFlyer alternatives increasingly attractive. With the mobile attribution software market growing at 11.1% CAGR and reaching $250 million in 20251, choosing the right attribution platform has never been more critical for business success.
The exodus from AppsFlyer isn’t just about cost, it’s about finding solutions that understand the unique challenges of the Indian market, from GST compliance to regional ad network integrations. Smart marketers are evaluating alternatives that offer better ROI, local support, and pricing structures designed for the Indian ecosystem.
Why Indian Mobile Marketers want to switch from AppsFlyer
AppsFlyer’s evolution from a startup-friendly platform to an enterprise-focused solution has created some pain points for Indian businesses. Rising costs represent the primary concern, with multiple users reporting “no startup-friendly pricing” and unexpected charges for features like “data locker and pivot” that should be basic functionality2.
The pricing structure has become particularly challenging for Indian SMEs. Companies report “exorbitant rates ranging from $10,000 to $14,000 per month” with pressure to commit to quarterly or annual payments instead of flexible monthly billing. One Indian company, FirstCry.com, specifically noted that AppsFlyer is “pricey and might be affordable only for enterprises.”
Local support limitations create additional friction for Indian marketers. While AppsFlyer maintains an office in Bengaluru, customer reviews indicate limited responsiveness during Indian business hours and insufficient understanding of local compliance requirements. The platform lacks adequate integration with Indian-specific ad networks and provides limited Hindi or regional language support for non-English speaking team members.
Complex implementation requirements compound these challenges. Users consistently report that “initial setup and configuration can be complex and time-consuming,” with the platform feeling “somewhat clunky” and overwhelming for beginners. The 90-day limitation on raw data access and rate restrictions on report generation create operational bottlenecks that particularly impact resource-constrained Indian businesses.
India-Specific Mobile Attribution Challenges
The Indian mobile attribution landscape presents unique complexities that global MMPs often overlook. GST implications create immediate cost pressures, with mobile attribution services subject to 18% GST, effectively increasing platform costs for Indian businesses while requiring GST-compliant invoicing with proper documentation for Input Tax Credit claims.
Regional ad network integration represents another critical challenge. Platforms like InMobi (with 38.28% of customers from India and $268M annual revenue), Glance (valued at $1.6B with 450M+ smartphones globally), and ShareChat (80M+ monthly active users) require specialized integration approaches that many international MMPs don’t prioritize3.
Rupee pricing considerations significantly impact adoption decisions. With 300+ SMEs going public in just Q3 2024 and startup funding growing Y-o-Y, Indian businesses increasingly demand INR-based pricing structures that eliminate foreign exchange complexities and align with local purchasing power dynamics.
The time zone and localization challenges extend beyond simple support hours. India’s single time zone creates regional user behavior variations that affect campaign performance. Attribution platforms must account for these patterns while supporting 22 official languages and diverse cultural preferences across different states.
Key Features to Look for in AppsFlyer Alternatives
When evaluating alternatives, Indian marketers should prioritise attribution capabilities that include multi-platform tracking, fraud prevention, and real-time analytics. The most effective platforms offer unlimited raw data access, customisable attribution models, and comprehensive SDK support for both iOS and Android applications.
Budget considerations remain paramount for cost-conscious Indian businesses. Look for transparent pricing structures with startup-friendly tiers, INR-based billing options, and no hidden fees for essential features. The best alternatives offer free trials without credit card requirements and scalable pricing that grows with your business needs.
Indian ad network integrations should include pre-configured support for InMobi, Glance, ShareChat, and other regional platforms. Platforms with Indian presence typically offer better integration support, faster troubleshooting, and deeper understanding of local advertising ecosystem requirements.
Multi-language support and data protection compliance complete the essential feature set. Seek platforms that provide documentation and interfaces in Hindi and other regional languages, along with built-in GDPR, CCPA compliance and preparation for India’s upcoming Digital Personal Data Protection Act implementation4.
Why Linkrunner Leads This List
We're publishing this guide, and we're confident Linkrunner deserves the #1 spot—not just because it's our platform, but because it addresses the specific challenges Indian mobile marketers face better than any alternative.
We've evaluated each platform objectively based on India market fit, pricing transparency, feature depth, and local support quality. Our ranking criteria prioritise real value for Indian startups and SMEs, not just enterprise brand recognition.
Now, let's explore the top 6 AppsFlyer alternatives for Indian mobile marketers:
Top 6 AppsFlyer Alternatives for Indian Mobile Marketers
Important Note: Firebase Dynamic Links (used for deep linking and attribution) is shutting down on August 25, 2025, while Firebase Analytics continues to operate. Linkrunner is a great alternative to Firebase dynamic links and can help you in migrating!
#1 Linkrunner: India-First affordable MMP
Linkrunner is purpose-built for the Indian mobile marketing ecosystem, combining AI-powered attribution intelligence with pricing that makes advanced MMP capabilities accessible to startups and SMEs typically priced out of enterprise platforms like AppsFlyer.
The platform is purpose-built for the Indian mobile marketing ecosystem, combining AI-powered attribution intelligence with pricing that makes advanced MMP capabilities accessible to startups and SMEs typically priced out of enterprise platforms like AppsFlyer.
The platform's industry-low pricing at ₹0.85 ($0.01) per install represents 3–7× cost savings compared to AppsFlyer, Adjust, or Singular. The also includes a generous free tier for the first 3000 installs each month with full feature access, including unlimited raw data access, API calls, and postbacks with no hidden fees.
Best for: Indian startups and SMEs seeking enterprise features at startup pricing, performance marketers requiring advanced ROAS/LTV tracking and SKAN 4.0 support, D2C and e-commerce apps needing robust deep linking, and teams prioritising local support with direct product expert access.
#2 Adjust: Enterprise-Grade Platform
Adjust leads our rankings with its enterprise-grade infrastructure and fraud prevention capabilities. Founded in 2012, Adjust processes data for 135,000+ apps including major brands like Spotify, Booking.com, and SoundCloud5.
The platform excels in advanced fraud protection with proactive fraud filters protecting against click bots, fake installs, and SDK spoofing. This matters significantly in the Indian market, where fraud rates can be particularly high due to the competitive mobile advertising landscape.
Pricing structure includes a generous free tier supporting up to 1,500 monthly attributions, making it accessible for smaller Indian developers. Paid plans scale based on Monthly Active Users with transparent pricing and no restrictions on data queries, callbacks, or API pulls.
Adjust’s regional presence in Asia-Pacific markets ensures better support alignment with Indian business hours. The platform supports 21 languages and offers dedicated Sales Engineers for onboarding, addressing common implementation challenges that plague AppsFlyer users.
Best for: Large enterprises requiring robust fraud prevention, companies prioritizing security compliance, and businesses with complex automation needs.
#3 Branch: Deep Linking + Attribution
Branch combines deep linking with comprehensive attribution, making it suitable for e-commerce and user experience-focused applications. With 100K+ apps including Fortune 500 companies like TikTok, Shopify, and Airbnb, Branch has proven scalability and reliability6.
The platform’s people-based attribution approach provides advanced cross-device and cross-platform user tracking, particularly valuable for Indian businesses serving users across multiple devices and platforms. Built-in fraud protection comes included for all advertising customers, eliminating additional security costs.
Deep linking capabilities, with universal links, Android App Links, and deferred deep linking supporting sophisticated user journeys from web to app. This becomes crucial as Indian e-commerce companies focus on seamless conversion experiences.
Best for: E-commerce and retail apps, companies prioritizing user experience, businesses requiring sophisticated cross-platform attribution, organizations needing seamless web-to-app experiences.
#4 Kochava: Privacy-Focused Platform
Kochava delivers leading privacy compliance with its privacy-first architecture and comprehensive omnichannel measurement capabilities. Founded in 2011 as one of the first MMPs, Kochava serves enterprise clients including McDonald’s, Hilton, and Nike1.
The Marketers Operating System (m/OS) provides multi-device attribution across mobile, web, connected TV, gaming consoles, and VR platforms. This breadth makes Kochava attractive for businesses requiring attribution beyond mobile applications.
Privacy features include built-in Privacy Profiles, Intelligent Consent Manager™, and no fingerprinting approach that future-proofs against evolving privacy regulations. For Indian businesses preparing for DPDPA compliance, these capabilities provide significant value.
The platform offers Free App Analytics® tier for independent developers, though premium features require investment. Charging around $500 for 33k conversions/month (with the first 10k conversion/month free), potentially limiting for companies in cost-sensitive counties like India.
It’s know for its raw data access and transparency, with granular, row-level data available even during trial periods. Advanced analytics include in-platform SQL prompts for custom data queries.
Best for: Large enterprises with substantial marketing budgets, privacy-conscious organizations requiring compliance, companies needing omnichannel measurement beyond mobile, businesses requiring detailed data transparency.
#5 Singular: Marketing Analytics + Attribution
Singular excels in unified marketing analytics, combining attribution with cost aggregation from 1,000+ integrated partners. Major clients include LinkedIn, Airbnb, Lyft, and Twitter, demonstrating enterprise-scale capabilities2.
The platform’s comprehensive fraud prevention includes industry-leading fraud detection provided free of charge. Singular’s fraud resilience tested highest among MMPs, providing confidence for Indian marketers concerned about click fraud and install fraud.
ROI analytics directly connect attribution data with spend information, enabling precise campaign optimization and budget allocation decisions. The Marketing ETL feature automates data loading to Redshift, Snowflake, and BigQuery for advanced analysis.
Indian market accessibility historically comes through competitive pricing and install-based models that were attractive to cost-conscious businesses. Customer success teams provide responsive support with strong onboarding processes.
Singular currently charges $0.05 per install in its Growth plan (with the first 15k installs for a one-time free of charge option), with an bespoke Enterprise tire above it.
Best for: Marketing teams requiring unified cost and attribution data, companies focused on ROI optimization, businesses with complex multi-channel campaigns, organizations needing detailed cost aggregation and reporting.
#6 Apptrove: Developer-Friendly with Indian Presence
Apptrove targets the Indian market with competitive pricing and strong local support infrastructure. Developed by Trackier, the platform serves Indian clients including GroMo, BankSathi, FoodHub, and IndiaPlay, demonstrating proven local market success.
The comprehensive attribution suite includes real-time mobile measurement, 7-layered fraud detection with customizable settings, and deep linking through Unilinks with dynamic routing and branded domains. SKAN analytics provide dedicated Apple SKAdNetwork dashboard functionality.
Indian market advantages include 24/7 customer support with dedicated relationship managers, deep understanding of local mobile marketing landscape, and documented success stories from Indian companies. Multi-language support includes regional preferences alongside English and Hindi.
Partnership ecosystem includes integrations with CleverTap, MoEngage, and other platforms popular in the Indian market. This focus on local marketing technology stack compatibility provides implementation advantages over global competitors.
Best for: Indian mobile app developers and marketers, small to medium-sized businesses seeking cost-effective solutions, startups requiring comprehensive yet affordable attribution, companies needing strong local support and market understanding.
⚠️ Special Consideration: Firebase Attribution (Not Recommended)
Firebase Dynamic Links shuts down on August 25, 2025, with all links returning HTTP 404 errors. This affects marketing campaigns, user onboarding flows, referral programs, QR codes, and email/SMS campaigns. Teams have just two months to migrate before experiencing complete link failure.
Whilst Firebase Analytics continues operating with free Google Analytics 4 integration and BigQuery export, the platform lacks critical capabilities for serious mobile marketing. There's no integration with non-Google advertising networks (Meta, TikTok, InMobi, Glance, ShareChat), no SKAN 4.0 decoding, minimal fraud prevention, and no support for Indian-specific requirements like GST invoicing or INR pricing.
Recommended migration paths include Linkrunner for Indian businesses seeking enhanced features with local support, Branch for e-commerce teams prioritising sophisticated deep linking, or Adjust for enterprises requiring robust compliance frameworks.
Best for: Google Ads-only advertisers with no deep linking needs (temporary solution only). NOT recommended for businesses requiring deep linking functionality, multi-channel attribution, advanced SKAN 4.0 analytics, or long-term attribution infrastructure.
Detailed Comparison: What should Indian Marketers consider?
Pricing considerations remain the primary decision factor for Indian businesses. Free options like Firebase (with limitations) and Kochava’s basic tier provide starting points, while paid alternatives vary significantly in cost and value proposition. Enterprise solutions like Adjust, Singular, and Kochava require substantial monthly investments of $15,000+ that may exceed smaller businesses’ entire marketing budgets. But Linkrunner’s industry-low pricing of $0.01 per install beats all! :)
Feature comparison framework should evaluate attribution accuracy, integration capabilities, reporting flexibility, and privacy compliance. Leading platforms support 1,000+ ad network integrations, but Indian businesses specifically need InMobi, Glance, and ShareChat compatibility that many international providers deprioritize.
Regional capabilities separate local winners from global players. Linkrunner and Apptrove demonstrates strong understanding of Indian market dynamics, GST compliance requirements, and local support expectations. International platforms like Adjust and Branch offer broader global capabilities but may lack cultural nuance and market-specific optimization.
Evaluation factors should include implementation complexity, data export capabilities, customer support quality, and long-term platform stability. Consider total cost of ownership including setup fees, professional services, and potential switching costs if the platform doesn’t meet evolving business needs.
The mobile measurement partner selection represents a strategic decision impacting marketing effectiveness, data quality, and ultimately business growth. Indian marketers benefit from carefully evaluating both international leaders and India-focused alternatives to find solutions matching their specific requirements, budget constraints, and growth objectives.
Conclusion
The mobile attribution landscape in 2025 offers Indian marketers unprecedented choice, with solutions ranging from free global platforms to specialized alternatives. While AppsFlyer remains a market leader globally, its pricing structure, limited local focus, and implementation complexity create opportunities for more targeted solutions.
Each platform in our comparison serves different business needs and budgets. For businesses requiring enterprise-grade features, Adjust leads in fraud prevention and automation, while Branch excels in user experience and deep linking. Privacy-conscious organizations benefit from Kochava’s compliance capabilities, and marketing analytics teams find value in Singular’s cost aggregation features. Apptrove provides strong local market understanding with competitive pricing, while Firebase offers free attribution with significant limitations.
The Firebase Dynamic Links shutdown creates immediate urgency for affected businesses, making 2025 the ideal time to evaluate comprehensive MMP alternatives rather than patching deep linking solutions. Indian marketers who act decisively in platform selection will gain competitive advantages through better attribution accuracy, local support, and cost optimization.
Why Consider Linkrunner.io for Your Business
As an India-first mobile measurement platform, Linkrunner.io addresses the specific pain points that drive Indian businesses away from international solutions. With INR-based pricing, local support with direct founder access, AI-driven attribution capabilities, and deep understanding of the Indian advertising ecosystem, we make advanced attribution accessible to Indian startups and SMEs typically priced out of premium alternatives. Our modern technical capabilities compete effectively with enterprise platforms while maintaining cost-effectiveness crucial for the Indian market.
Smart mobile marketers recognise that attribution platform selection impacts every aspect of user acquisition, campaign optimization, and growth measurement. Choose solutions that understand your market, support your budget, and scale with your ambitions.
