Do UTM links track mobile app installs?
Common questionAsked
Our web campaigns use UTMs. Will the same links attribute app installs?
Answer from the Linkrunner team
No. The query string is dropped at the app store, so the install looks organic. To attribute installs you need deferred deep links or an attribution platform.
More on this: linkrunner.io/tools/utm-builder
Linkrunner team ·