Why do install numbers differ between ad networks and my MMP?
Common questionAsked
Ad network dashboards show more installs than our MMP for the same campaigns and dates. Which number should budget decisions use?
Answer from the Linkrunner team
Ad networks and MMPs count differently. Networks count the installs they claim credit for, while an MMP deduplicates across all networks and applies last-touch attribution. A single install claimed by three networks shows up as three installs in the network dashboards but one install in the MMP.
More on this: linkrunner.io/glossary/what-is-install-attribution
Linkrunner team ·