Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
7 Critical Events Every OTT App Should Track from Day One
7 Critical Events Every Travel App Should Track from Day One
7 Critical Events Every D2C Brand App Should Track from Day One
7 Critical Events Every Dating & Community App Should Track from Day One
Apple Search Ads Strategy for Performance Marketers: Beyond Brand Keyword Defense
How to Build a Creative Performance Dashboard Your Team Will Actually Use
Meta Advantage+ vs Manual Campaigns: Which Wins for Apps in 2026?
Google App Campaigns (UAC) Optimization Checklist: 15 Levers Most Teams Miss
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
Start measuring the installs your team cares about
Bring attribution, deep links, SKAN, cohorts, and campaign intelligence into one workflow your growth team can trust.