Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
How to Build a Creative Performance Dashboard Your Team Will Actually Use
14 min read
TikTok Performance Marketing for Apps: What Works Differently from Meta and Google
11 min read
Meta Ads Structure for Diwali Campaigns
8 min read
Mobile App Marketing in India: Channels, CPI Benchmarks and Measurement Strategy
10 min read
Cross-Network Creative Reporting: One Clear View
5 min read
What Is a Good Day 7 Retention Rate?
4 min read
Meta Advantage+ vs Manual Campaigns: Which Wins for Apps?
16 min read
The 5-Day Creative Testing Sprint: How to Validate New Ad Concepts Without Wasting Budget
11 min read
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Why Your Best-Performing Campaigns Stop Working After 30 Days (And How to Extend Them)
11 min read
Budget Allocation Framework for Multi-Channel App Growth: Meta, Google, TikTok, and Beyond
11 min read
The Performance Marketer's Guide to Creative Fatigue: Detection, Prevention, and Refresh Cycles
12 min read
How to Scale Mobile App Campaigns from ₹5L to ₹50L Monthly Without Breaking Unit Economics
12 min read
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