Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
Google UAC Campaign Checklist: 15 Levers Teams Miss
8 min read
Why Insurance Apps Lose More ROI to Bad Attribution Than Any Other Vertical
8 min read
Dating Apps and the MMP Question: Why Revenue Attribution Matters More Than Install Attribution
7 min read
The Hidden Tax of TikTok Ads Measurement
3 min read
When Paid Installs Cannibalise Organic Growth
10 min read
A Complete Guide to Jio Ads for Mobile App Growth: Setup, Attribution, and Optimisation
10 min read
Great User Acquisition Strategies for App Marketers: What Works in 2025
5 min read
Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025
10 min read
10 Smart Tactics To Boost ROAS While Keeping CPI Low
12 min read
Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition
12 min read
The Complete Ad Creative Optimisation Guide for Modern Marketers
12 min read
The Complete Postback Setup Guide: Meta, Google, and TikTok Configuration for Maximum ROAS
16 min read
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