Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
User Acquisition
Why Insurance Apps Lose More ROI to Bad Attribution Than Any Other Vertical
Dating Apps and the MMP Question: Why Revenue Attribution Matters More Than Install Attribution
The Hidden Tax of TikTok Ads Measurement
Why Paid Installs can Cannibalise Your Organic Growth (And How to Measure the Overlap)
A Complete Guide to Jio Ads for Mobile App Growth: Setup, Attribution, and Optimisation
Great User Acquisition Strategies for App Marketers: What Works in 2025
Beyond Facebook and Google: 3 Emerging Channels Reshaping Mobile User Acquisition in 2025
10 Smart Tactics To Boost ROAS While Keeping CPI Low
Top 10 Ways to Optimize CPI While Maintaining Quality User Acquisition
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