Blog
Insights for mobile growth teams
Deep dives on attribution, deep linking, cohort analysis, and performance marketing from the Linkrunner team.
Attribution
Google Privacy Sandbox: Android Attribution API
6 min read
What Is AdAttributionKit? Apple's SKAN Successor
7 min read
Self-Attributing Networks: Why Numbers Differ
6 min read
Probabilistic Attribution: When It Still Wins
8 min read
Click Injection: How to Detect and Block It
8 min read
SKAN Postback Benchmark: Two per Install, Not Three
8 min read
How Bad Attribution Data Wastes Your Marketing Budget
7 min read
What Are Attribution Windows? How to Set Click and View Lengths
16 min read
How to Track QR Codes, Offline Ads and Web-to-App Conversions
18 min read
How to Reallocate Marketing Budget With Attribution Data
14 min read
Why Your Attribution Numbers Don't Match: 12 Causes and Fixes
19 min read
Mobile Attribution Models Compared: Which Fits Your App?
20 min read
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