Two India-built MMPs. One publishes its pricing.
Linkrunner and Apptrove are both Made-in-India answers to overpriced global MMPs. Linkrunner is built MMP-first, with every link a deferred deep link by default and pay-as-you-go rates published for every scale.
Free tier comparison
Linkrunner: 25,000 one-time installs. Apptrove: 18,000 free install attributions for the first year.
Priority support
Direct access to the engineers building the product
Transparent
Published pricing, no upfront annual payment
Join 100s of growth teams using Linkrunner.
The MMP is the whole company, not a second product
Smarter deep linking
Every link is dynamic and deferred by default across Meta, Google, TikTok, Snapchat, and more. Deferred installs and store detection are included at every tier.
Real campaign analytics
See attribution down to ad set and creative level, with clicks, installs, signups, revenue, and creative-level ROAS in one dashboard.
Built-in fraud protection
Detect fake installs, click spam, bot traffic, and device farms. Fraud protection is included at every tier.
Apptrove vs Linkrunner
Side by side, on the jobs growth teams trust measurement tools to do. Apptrove details are from apptrove.com and its published listings, checked July 2026.
| Capability | Linkrunner | Apptrove |
|---|---|---|
| Pricing | From $0.01/install, improving to $0.007 at scale. Published on the website. Postpaid, no lock-in. | Free tier, then "Let's Talk" custom quotes for Advanced, up to 250K attributions, and Enterprise. No published rates. |
| Free tier | 25,000 one-time attributed installs. All features included. No calendar expiry. | "Essentials" includes up to 18,000 free install attributions for the first year. |
| Company focus | The MMP is the only product. Built MMP-first in Bengaluru in 2024. | MMP brand launched in August 2024 by Trackier, whose core platform has covered affiliate and performance-marketing tracking since 2016. |
| Deep linking | Unified. Every link is dynamic and deferred by default, included at every tier. | "Unilinks" branded deep links included. |
| Campaign intelligence | Campaign breakdown and creative-level ROAS from day one. Studio ties creatives to revenue. | Cohort reporting and a real-time analytics dashboard. |
| Fraud protection | Included at every tier: click spam, bots, fake installs, and device farms. | Seven-layer configurable fraud settings, reflecting Trackier's affiliate-fraud heritage. |
| SKAN and iOS | Dedicated SKAN 4.0 dashboard with automated conversion-value mapping. | SKAN analytics with real-time fraud and uninstall reporting. |
| Data exports | Unrestricted CSV, API, and webhook exports. No fees, every plan. | Audience bulk import and export listed. Raw-export terms are not published. |
| Security and compliance | SOC 2 Type 2, ISO 27001, and GDPR. Public Trust Center at trust.linkrunner.io. | Apptrove states GDPR, CCPA, ePrivacy, and ISO 27001 compliance on its site. Ask for current certification evidence. |
| Customer proof | Named outcomes include Matiks cutting Meta CPI by 46% in three months, Playo cutting Google CPI by 34%, and Jumbo Gaming tracking more than $1M in revenue. | Indian fintech case studies include SalaryOnTime, BankSathi, GroMo, and FoodHub. |
| Customer support | Priority support with direct access to the product team during Indian business hours. | India-based support. |
| SDK integration | 1.5 hours. React Native, Flutter, native, Unity, Expo, Capacitor, Cordova, and Web. | SDKs with real-time Android uninstall tracking and a claimed 500+ partner integrations. |
What would Apptrove cost at your scale? You'd have to ask.
Linkrunner's rates are published, so you can model your bill before a single call: $0.010 per install to 50K, $0.009 to 100K, $0.008 to 500K, and $0.007 beyond. Apptrove's pricing beyond its free tier is quoted per deal, so there is no public rate to plug in.
Monthly attributed installs
0your bill / month with Linkrunner
- 0 to 50K$0.010
- 50K to 100K$0.009
- 100K to 500K$0.008
- 500K +$0.007
- Installs0
- × active rateFREE
No published rate to compare beyond the free tier. Pricing is quote-based.
Which should you choose?
Choose Apptrove if
You already run Trackier for affiliate campaigns, value an older parent company, or prefer negotiated custom bundles.
Choose Linkrunner if
You want to know your measurement cost upfront, need deep linking and attribution as one product, and want published rates, open exports, and a public trust centre.
Either way
Both are India-built alternatives to higher-cost global MMP contracts.
Know which installs are worth paying for
Move from legacy measurement to a workflow your growth team can read before the next budget decision.
Compare Apptrove with the rest of the Linkrunner solution set. See all solutions.