Free LTV calculator
See what a customer is really worth. Enter your revenue per user, how long they tend to stay, and what it costs to get one, and find out if the numbers add up.
Calculate your app's Lifetime Value
Lifetime value is what one customer is worth before they stop using your app. Set how you make money, your revenue per user, and what it costs to get one, and see if the math works.
LTV is ARPU stretched across retention
Lifetime value is what a user is worth before they churn. Two inputs drive it: how much revenue a user generates per period, and how long they stay. A high ARPU with a steep retention drop can produce a smaller LTV than a modest ARPU that holds users for months, so the calculator applies a retention curve for each monetization model rather than a flat assumption.
The number that matters for acquisition is the LTV:CPI ratio. If lifetime value clears roughly 3x your cost per install, you have room to scale. Pressure-test your CPI against the market with the CPI benchmark explorer and project the return with the ROAS calculator.
Frequently asked questions
Lifetime value, the LTV:CPI ratio, and measuring it by channel.
A blended LTV hides your best and worst channels.
Model lifetime value here, then measure real LTV and LTV:CPI by cohort and campaign with attribution that ties revenue to its source.
Pair the LTV calculator with every Linkrunner solution for attribution, cohorts, paid ads, and benchmark reporting. See all solutions.