Challenge
Stratzy aspired to elevate its performance marketing by directly connecting paid media campaigns (spanning Meta, Google, and organic channels) to meaningful user actions such as wallet topups and deposits, and repeat investments, all while protecting ROAS.
While they were adept at measuring installs and signups, bridging those metrics to financial revenue outcomes remained partially obscured. The team saw this as an opportunity: To enhance transparency in their marketing funnel and confidently allocate ad spend toward channels that truly delivered value.
Solution
To address this, Linkrunner collaborated closely with Stratzy to establish a unified attribution framework. By integrating Linkrunner’s SDK and server-to-server tracking, the team gained visibility across the full user journey, from installs through signups and wallet topups and deposits.
Deferred deep linking created a smoother onboarding flow, reducing drop-offs and improving signup-to-deposit conversion. At the same time, Linkrunner’s single-dashboard reporting consolidated performance data across paid and organic channels, while its OneLink alternative gave Stratzy's app users a seamless user journeys.
Outcome/Impact
With Linkrunner in place, Stratzy was able to attribute marketing spend directly to financial outcomes, giving the growth team confidence to scale with precision. In the first 15 days, ROAS improved by 15% and within three months, ROAS improved all the way by 35%.
Funnel clarity also led to a near doubling of repeat deposits attributed back to paid campaigns, while campaign reporting that once took hours was reduced to minutes. Linkrunner helped Stratzy turn attribution into a growth driver, ensuring every marketing dollar could be tied to business impact.
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