Challenge
Jumbo Gaming, one of India’s fastest-growing mobile gaming companies, was acquiring users at massive scale i.e. lakhs of installs and signups every month. But with multiple campaigns running across Google, Meta, and affiliates, measuring which channels truly drove long-term revenue became increasingly complex.
While overall revenue growth was strong, the team needed sharper insights into user-level revenue per campaign to identify their most profitable channels and improve ROAS.
Solution
By adopting Linkrunner as its attribution partner, Jumbo Gaming gained a unified view of the user journey i.e. from install to in-app purchase and ongoing revenue. Linkrunner’s SDK and server-to-server tracking allowed Jumbo to accurately measure campaign performance down to individual user cohorts.
With the ability to attribute every rupee of the ₹6+ crore in tracked revenue back to specific campaigns, the growth team could clearly see which campaigns, creatives, and networks delivered the highest value. This clarity enabled smarter budget allocation and improved user acquisition strategies.
Outcome/Impact
With Linkrunner, Jumbo Gaming unlocked user-level ROAS visibility that transformed how they scaled growth. Campaigns that previously looked similar at the install level now revealed significant differences in lifetime value, helping the team double down on high-performing sources while reducing wasted spend.
Within months, Jumbo saw a meaningful lift in ROAS (up to 30–40% improvement compared to industry averages for gaming apps) and more efficient CPIs across paid channels. Linkrunner not only helped Jumbo make sense of its high-volume data but also turned attribution insights into a competitive edge for acquiring and retaining the right players.
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