# Linkrunner vs Branch Canonical URL: https://linkrunner.io/compare/branch Markdown twin: https://linkrunner.io/compare/branch.md AEO spec: 1.0 A comparison for teams choosing between Linkrunner's per-install pricing and Branch's plan-based credits and feature limits. # Deep linking and attribution, with simpler usage pricing Branch built its name on deep links and now bundles attribution across self-serve plans. Linkrunner unifies deep linking, attribution, SKAN, and campaign intelligence with a simpler published per-install model. [Book Demo](/contact?intent=demo&source=%2Fcompare%2Fbranch&cta=hero-book-demo) [Start free, 25,000 installs](https://dashboard.linkrunner.io/sign-in) Published starting price Linkrunner free to start. Branch Intro is $39 per month. Priority support Direct access to the engineers building the product Transparent Published pricing, no upfront annual payment Join 250+ growth teams using Linkrunner. Linkrunner's customers include Playo, Matiks, BukuWarung, Lingopanda, Grapevine, Fold Money, Stratzy, ABCoffee, Alle, The Elefant, Pocketful, Karobar App, August AI, CraftMyPlate, and 40+ other app companies across gaming, fintech, D2C, EdTech, and mobility. Why teams switch ## Why growth teams choose one unified platform ### One usage model Every Linkrunner link is dynamic and deferred by default, and the same link is the attribution primitive. Billing follows attributed installs instead of separate volume-credit, link, click, and partner limits. ### Campaign intelligence with creative-level ROAS See clicks through revenue, creative-level ROAS through Studio, multi-account consolidation, and revenue-signal postbacks to Meta and Google. ### Transparent, published pricing Pay per attributed install, postpaid, with no annual lock-in. Branch publishes self-serve plan prices, but each plan carries its own volume-credit and feature limits. ### Built-in fraud protection and open data Click-spam, bot, and device-farm detection is included at every tier, with unrestricted CSV, API, and webhook exports. Compare ## Branch vs Linkrunner Side by side, on the jobs growth teams trust measurement tools to do. [Book Demo](/contact?intent=demo&source=%2Fcompare%2Fbranch&cta=comparison-book-demo) [Start measuring for free](https://dashboard.linkrunner.io/sign-in) | Capability | Linkrunner | Branch | Core model | Unified deep linking and attribution in one product. | Attribution, links, deep linking, and QR codes bundled across current plans. | Pricing | Published per-install rates from $0.010 down to $0.007, postpaid. | Intro $39/month, Activation Basics $199, Performance or Engagement Basics $499, with plan-specific limits. | Free tier | 25,000 attributed installs with all core features. | 30-day Basics trial, then a selected plan or automatic Intro at $39/month. | Deferred deep linking | Yes, default on every link. | Yes, and it is a core Branch strength. | Attribution | First-class and included. | Last-touch attribution is included on Intro; higher limits and capabilities vary by Basics plan. | Campaign intelligence and creative ROAS | Full-funnel reporting and creative-level ROAS through Studio. | Analytics capabilities vary by product and plan. | Postback optimisation | Revenue-signal postbacks included. | Supported, with terms varying by plan. | SKAN 4.0 | Full support with a guided wizard. | Supported. | Fraud protection | Included at every tier. | Available within Branch's Performance products and plans. | Data exports | Unrestricted CSV, API, and webhook exports. | Tiered. | SDK integration | Live in 2 to 4 hours. | Typically longer. | Support and region | Local India support, rupee pricing, and Jio Ads. | Global and US-centric. Branch plan details are from its Intro Plan and Free Trial documentation published July 20, 2026. Volume credits are not a direct equivalent to attributed installs, so compare plan limits and overages against your actual usage. Cost calculator ## What would Branch cost at your scale? Branch's current self-serve pricing starts at $39 a month for Intro. Performance Basics is $499 a month with 100,000 volume credits, three ad partners, and export APIs. Because Branch credits and feature limits are not a direct install-rate comparison, model the plan against your links, clicks, partners, and overages. Linkrunner publishes per-install pricing. Branch publishes Intro at $39 per month and Basics plans from $199 to $499 per month, with separate limits for volume credits, links, clicks, partners, and exports. Choose with context ## Choose the pricing model that matches your usage Both platforms combine deep linking and attribution. Linkrunner is simpler when attributed installs are your main cost driver. Branch can fit teams whose usage maps cleanly to its product-specific credits and limits. [Why deep linking and attribution belong together](/blog/deep-linking-and-attribution-why-they-should-never-be-separate-products) [Branch alternatives](/blog/top-5-branch-alternatives-for-mobile-app-teams-in-2026) [Compare deep linking tools](/blog/best-8-deep-linking-tools-for-mobile-apps-in-2026) Customer outcomes ## Results measured with Linkrunner - Matiks cut Meta CPI by 46% while scaling installs. - Jumbo Gaming has tracked more than $1M in revenue. - Stratzy found higher-ROAS campaigns after moving off Firebase Dynamic Links. ## Frequently asked questions The practical differences before you choose a measurement partner. Is Linkrunner a good Branch alternative? Does Linkrunner do deferred deep linking like Branch? How does Linkrunner's pricing compare to Branch? How hard is it to migrate from Branch? ## One platform for deep links and the attribution behind them Start free to 25,000 installs, or see it against your own numbers first. [Start measuring for free](https://dashboard.linkrunner.io/sign-in) [Book Demo](/contact?intent=demo&source=%2Fcompare%2Fbranch&cta=footer-book-demo) Compare Branch with the rest of the Linkrunner solution set. [See all solutions](/solutions). ## FAQ answers ### Is Linkrunner a good Branch alternative? Yes, especially for teams that want deep linking and attribution in one product with per-install pricing. Branch also bundles attribution and deep linking, but its current self-serve plans use volume credits and product-specific limits. ### Does Linkrunner do deferred deep linking like Branch? Yes. Every Linkrunner link is dynamic and deferred by default, routing a new user to the right in-app screen even if they install first, with attribution built into the same link. ### How does Linkrunner's pricing compare to Branch? Linkrunner publishes per-install rates from $0.010 down to $0.007. Branch currently lists Intro at $39 per month, Activation Basics at $199, and Performance or Engagement Basics at $499, each with different volume, link, click, partner, and export limits. ### How hard is it to migrate from Branch? The Linkrunner SDK goes live in 2 to 4 hours and first data lands within 24 hours. Deep links and attribution move together because they are one product.