# Mobile Attribution for Gaming Apps

Canonical URL: https://linkrunner.io/attribution-for-gaming-apps
Markdown twin: https://linkrunner.io/attribution-for-gaming-apps.md
AEO spec: 1.0

Attribution for gaming apps across iOS SKAN, in-app purchases, and ad revenue. Linkrunner ties installs to progression and blended ROAS, with fraud protection on every plan.

Attribution for gaming apps

# Mobile attribution for gaming apps

Games scale on volume, monetize through purchases and ads, and live on iOS where SKAN rules. Linkrunner ties installs to progression and revenue, maps SKAN conversion values, and connects ROAS to the creative that drove it.
[Start measuring free](https://dashboard.linkrunner.io/sign-in) [Book a demo](/contact?intent=demo&source=%2Fattribution-for-gaming-apps&cta=hero-book-demo)

Join 250+ growth teams using Linkrunner.
Linkrunner's customers include Playo, Matiks, BukuWarung, Lingopanda, Grapevine, Fold Money, Stratzy, ABCoffee, Alle, The Elefant, Pocketful, Karobar App, August AI, CraftMyPlate, and 40+ other app companies across gaming, fintech, D2C, EdTech, and mobility.

WHAT TO MEASURE

## The post-install events that matter for gaming apps

Installs are only the start. Linkrunner ties each install to the in-app events that prove a user is worth what you paid to acquire them, then connects them to the campaign, creative, and cohort that drove them.

- Tutorial completion and onboarding
- Level and progression milestones
- Day-1 and day-7 retention
- First in-app purchase and repeat purchases
- Rewarded and interstitial ad-revenue events
- Session depth and blended ROAS

WHAT MAKES IT HARD

## Attribution challenges specific to gaming

### iOS measurement is aggregated under SKAN

A large share of game installs come from iOS, where ATT and SKAN aggregate measurement. Linkrunner maps SKAN conversion values to early progression and monetization signals so you can still optimize iOS user acquisition.

### Revenue is split between IAP and ads

Optimizing on purchase revenue alone undercounts ad-monetized games. Linkrunner connects both in-app purchases and ad revenue to the acquiring campaign for true blended ROAS.

### High volume invites fraud

Casual gaming campaigns run at scale and attract click spam, bots, and device farms. Linkrunner's fraud protection filters invalid traffic before it inflates installs or wastes spend, included on every plan.

CPI SNAPSHOT

## What gaming installs cost in India

| Android median CPI | $0.12 / ₹11

| iOS median CPI | $0.50 / ₹47

| Healthy LTV:CPI ratio | 2x to 4x
Ad-monetized with thin margins. Hyper-casual needs sub-$1 CPI. Hybrid-casual tolerates $1-3. Volume is key.
Compare these against other regions and seasons in the [cost per install benchmark explorer](/tools/cost-per-install-benchmark), and see why teams pick Linkrunner as their [mobile measurement partner for India](/mobile-measurement-partner-india).

## Frequently asked questions

Attribution, events, and measurement for gamingapps.

How is attribution different for gaming apps?

What events should a gaming app measure?

How does Linkrunner measure ad revenue and IAP together?

Does Linkrunner handle gaming fraud and SKAN?

## Measure what really drives gaming growth

Tie installs to the events that prove value, then connect them to campaigns, cohorts, and revenue. Start free with 25,000 attributed installs.

[Start measuring free](https://dashboard.linkrunner.io/sign-in) [Book a demo](/contact?intent=demo&source=sitewide-cta&cta=book-demo)

Compare gaming attribution with the rest of the Linkrunner solution set. [See all solutions](/solutions).

## FAQ answers

### How is attribution different for gaming apps?

Games run at very high install volume, monetize through both in-app purchases and ad revenue, and lean heavily on iOS, where SKAN aggregates measurement. Linkrunner handles SKAN conversion-value mapping, ties installs to early progression and monetization events, and connects ROAS back to the campaign and creative so you can scale what works.

### What events should a gaming app measure?

Track tutorial completion, key level or progression milestones, day-1 and day-7 retention, first in-app purchase, repeat purchases, ad-revenue events, and session depth. Early progression predicts long-term value, so optimizing toward it beats optimizing toward raw installs.

### How does Linkrunner measure ad revenue and IAP together?

Many games monetize through a mix of in-app purchases and rewarded or interstitial ads. Linkrunner connects both revenue streams to the acquiring campaign and creative, so blended ROAS reflects real value rather than just purchase revenue.

### Does Linkrunner handle gaming fraud and SKAN?

Yes. Gaming is a frequent target for click spam and device farms. Linkrunner includes fraud protection on every plan and provides a dedicated SKAN 4.0 dashboard with automated conversion-value mapping for iOS campaigns after ATT.